Sahara merges all its news bureaux; targets Bihar channel launch this month

MUMBAI: The news channel business of the Sahara group is undergoing a revamp after some top level executive reshuffle.

For starters, all the bureaus of the region-specific and national news channels are being merged to bring in more synergy and avoid duplication of responsibilities.

Hence forth, a TV news bureau will not only report for the region specific channels, but also double up for the national channel, Sahara Samay Rashtriya, if need be.

What's more, the print medium bureaus (working for Sahara group's newspapers and weeklies)would also chip in with their bit for the electronic medium venture.

Confirming the development to, Sahara's Prabhat Dabral (who holds additional charge of the national news channel after Arup Ghose and Shireen quit) said, "Yes, we have re-organised the Sahara news bureaus and have made it one news gathering system for out print and television endeavours."

Dwelling on the reason for this restructuring, Dabral said the mergers were done to optimise the group's resources. "The aim is to avoid confusion and have more synergy," he added.

So there would be no separate Sahara UP bureau and Sahara Rashtriya bureau as was the case earlier. From now on, all reports would be filed under the tagline Sahara Samachar.

As part of the revamping, the Bihar-specific news channel too is being launched later this month.

Pointing out that a final date for the formal launch has not yet been decided, Dabral said that the channel's dry runs of a few hours has already started with the day-long run starting few days later.

The Bihar channel is being launched to coincide with the elections being held in the state early next year.

At the moment, Sahara has four news channels, including one for Mumbai, Uttar Pradesh and Madhya Pradesh.

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories