SET-Discovery strengthens southern distribution teams

MUMBAI: Sony-Discovery has strengthened focus in the southern region even as it has a range of English-language channels in its distribution bouquet.

While Karnataka and Andhra Pradesh form one division, Tamil Nadu and Kerala are part of the other group. Each division is under a regional manager.

"Cable and satellite connectivity is very high in the southern region. So we decided to have two divisions to provide better focus," says SET Discovery Pvt Ltd president Shantonu Aditya.

In the Sony-Discovery bouquet are the Discovery Channel, AXN, Animal Planet, MTV, Nick and Animax. Premier English-language movie channel HBO was a big driver, but will migrate to Zee-Turner platform with effect from 1 January, 2005. Analysts say this will affect the Sony-Discovery bouquet.

SET Discovery has also put a regional manager in the Central region to take care of the growing cable TV penetration in Madhya Pradesh and Chattisgarh. "The under-reporting of subscribers is the highest in this region. Cable operators just declare 8-10 per cent of their subscriber base. The cost of collections is also very high because of the cable TV homes being located in far-flung territories. We see this region growing fast," says Aditya.

SET Discovery has also increased its distributors to 70, up from 30, two years ago. "We needed a wider chain of distributors to focus on smaller towns," says Aditya.


Latest Reads
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories