In the Sony-Discovery bouquet are the Discovery Channel, AXN, Animal
Planet, MTV, Nick and Animax. Premier English-language movie channel
HBO was a big driver, but will migrate to Zee-Turner platform with
effect from 1 January, 2005. Analysts say this will affect the Sony-Discovery
SET Discovery has also put a regional manager in the Central region
to take care of the growing cable TV penetration in Madhya Pradesh
and Chattisgarh. "The under-reporting of subscribers is the
highest in this region. Cable operators just declare 8-10 per cent
of their subscriber base. The cost of collections is also very high
because of the cable TV homes being located in far-flung territories.
We see this region growing fast," says Aditya.
SET Discovery has also increased its distributors to 70, up from
30, two years ago. "We needed a wider chain of distributors
to focus on smaller towns," says Aditya.