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Over a month back, information and broadcasting ministry Jaipal
Reddy had said that the government was in the process of finalising
a downlinking policy that is expected to look into issues such as
allowing FII investment in news channels and making registration
mandatory for foreign channels beaming into India.
At present only 26 per cent foreign direct investment (FDI) is
allowed in TV news ventures and FIIs are out of the picture altogether.
In order to have an effective control over channels beaming into
India, but uplinking from abroad, the government will ask them to
register themselves in India and set up an India office. This is
expected to help it tackle issues such as adult content, especially
on some fashion channels.
Though the government is keeping very quiet on the exact nature
of the downlink policy that it's seeking a nod from the Cabinet,
sources in the ministry indicated that all channels beaming into
India may soon have to open their profit and loss accounts and ownership
patterns to the government or a regulatory body irrespective of
the fact whether they are part of a privately held company or a
listed entity.
This, amongst others, is one of the major points of the downlink
policy, which has been in the making for quite some time now.
With the cricket telecast rights issue almost making a habit of
landing in the court --- ESPN Star Sports is at present embroiled
in one such controversy over Indian cricket team's tour of Bangladesh
--- the Indian government would also make it mandatory for feeds
of events of national importance to be given to pubcaster Doordarshan.
The list of events would be notified and would certainly include
sports like cricket that has cult status in the country.
Needless to state that as and when this law is put into force,
certain amendments would have to be made in existing rules like
the Cable TV (Network) Regulation Act, 1995 and the DTH guidelines
to accommodate the `must-provide' clause, which is mainly aimed
at benefiting DD.
Also read: Downlink
law may give govt. more powers
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