The overall head of the channel would be Vikram Chandra who currently
doubles up as CEO NDTV Convergence, besides being the senior editor
of NDTV. Other editorial people who would form the core team would
include the present NDTV business editor Shivnath Thukral, Ashu
Dutt and Manvi.
The channel has come up with a swanky new studio in its Delhi office
and has also hired several professionals. A point of note is that
NDTV is not looking at overtly leveraging the existing infrastructure
and manpower of the two existing channels NDTV 24x7 and NDTV India
for the new business channel.
A decision seems likely that the proposed business channel would
be a pay channel. "On the programming part, NDTV will have
everything that such existing channels have and more," an industry
source familiar with the developments says.
The programmes will also have an international component, including
live feeds from the US and the Europe. Apart from hardcore news
bulletins and business related affairs, the channel would also have
lifestyle programmes aimed at appealing to the audience which would
include anyone and everyone over 18. There would be a significant
but short element of news all the time on the channel.
Looking at the feel and look of the present NDTV channel, the aim
of the business channel would be to have a world class product run
but the cost of production operations will be kept tight under control.
As already reported by indiantelevision.com, NDTV has already secured
permission from the government for uplink of the channel from India.
The permission came through on 14 December.
The NDTV board had approved launch of a separate business news
channel in May. The company had made an application to the information
and broadcasting ministry for uplinking permission for the same
The fight for the business news channel has begun, it seems. The
Raghav Bahl-promoted Television Eighteen Ltd (TV-18) is pressing
ahead to meet a new deadline for launching a Hindi business news
channel by next month, while Zee Business, was launched on 30 November.
clearance for NDTV business news channel