Television

Sun Network inks movie deal with Buena Vista

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MUMBAI: Sun Network, in its efforts to fortify its Hollywood content, has signed a multi-year agreement for blockbuster library features with Buena Vista International Television - Asia Pacific (BVITV-AP).

This is the network's first-ever deal with a Hollywood Studio. The announcement was made by Sun TV chairman & MD Kalanithi Maran and BVITV-AP senior vp Steve Macallister.

The deal will help Sun to telecast blockbuster Hollywood movies including Mission to Mars, Pearl Harbor and Billy Bathgate in its channels including Sun TV / KTV, Gemni TV and Surya TV. Sun TV and KTV have already been showing dubbed Hollywood movies in Tamil while Surya TV and Gemini TV are yet to get into dubbed movie programming.

"Our successful track record and continuity at the international box office over recent years reflect the strength and contemporary nature of our features library," said Macallister in an official release. "The Indian market has a tremendous appetite for entertainment and we are thrilled to be working with Sun TV, in their first-ever deal with a major Hollywood studio, in delivering world-class titles to their audience."

"This deal marks a significant milestone for Sun TV as we move into a new strategic direction of diversifying and further expanding our program mix to fulfill the increasingly sophisticated tastes of Indian viewers," added Maran.

BVITV-AP has some of the ever-green action-adventure and classic titles in its library. Tom Cruise's Cocktail, Dustin Hoffman starrer Billy Bathgate and the Julia Roberts-Nick Nolte starrer I Love Trouble are some of the important titles the library holds, the release says.

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