Television

Zee Music banks on interactive shows

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/30/Zee%20Music_0.jpg?itok=xSoCrnv-

MUMBAI: Zee Music, hit by low penetration, is planning to get its distribution act together. The channel is banking on interactive programming like dial-in shows to improve its reach.

Zee Music has an average 13 per cent reach in November, according to TAM data in cable and satellite 4+ Hindi-speaking markets. MTV's reach is much higher at 24.23, followed by Channel [V] and ETC Music (20 per cent).

The channels two live and interactive shows, Suniyon Re airing 3 pm and another Please Toh Play at 7 pm, have shown the managers of Zee Music that good properties can drive reach. In both these shows, viewers can request for songs through a toll free number and also chat with celebrities real time.

Zee Music is also considering whether a joint promotion/packaging with ETC channels would help increase its viewership base.

Emphasising on the interactivity factor, Zee Music and Zee Cinema business head Bharat Ranga admitted to indiantelevision.com, Connectivity is a problem, but that problem is being addressed through various initiatives, including our live shows that have got us positive feedback.

Recently, Jagjit Singh interacted live with viewers/listeners on Suniyon Re. A first of its kind for Singh, the feedback was positive enough for the channel to think of effectively marketing such properties to increase viewership in C&S homes.

Zee Music is also bothered about increasing its audience share. It has a 12 per cent channel share, putting it behind MTV (20 per cent) and Channel (V) and ETC Music (17 per cent each). This is based on TAM data for 1 November to 12 December, in C&S 4+ Hindi-speaking markets. B4U Music has a five per cent share.

Though a major portion of Zee Musics content comprises of Hindi filmi music, pop music too is aired. However, Ranga feels that this exclusive access to film music owing to the rights of films that Zee as a network buys would be a driver and help the channel in a big way to get its distribution in place."

Dwelling on the significance of acquiring film rights for a music channel, Ranga feels that it is done with a definite strategy in mind. Zee Music is interested in servicing the definitive need for pure Hindi filmi music in a format of playing the whole song, which the other music channels cannot do as they have access to short trailer clips only.

Zee has more Hindi film music rights than its rivals, claims Ranga. The only other channel that can lay claim to having access to Hindi film music is SET Max, but the Sony bouquet doesnt have an Indian music channel within its fold. Ranga also pointed out that earlier MTV would buy film music form Zee, but the practice has been discontinued.

Meanwhile, Zee Music is making efforts to groom new talents too. Towards this end, the channel has recently constituted a Talent Artiste Repertoire (TAR) division with an aim to locate talents and provide them with a platform.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories