World Rally Championship looks to exploit opportunities in the New Media arena

MUMBAI: The UK based broadband and mobile sports and entertainment content business company Premium TV has signed a deal with International Sportsworld Communicators (ISC).

The aim is to co-exploit the new media rights for FIA World Rally Championship (WRC). The deal will focus on maximising the new media platform for WRC and its users through the creation of new WRC broadband, mobile and commercial website products.

In India viewers can catch WRC action on AXN. The deal enables Premium TV to expand its horizons as it accelerates its business beyond UK football to the global sports and entertainment stage. Together Premium TV and ISC will develop a global distribution strategy to enable the delivery of a content-rich multimedia WRC showcase including the creation of broadband and mobile products.

As part of the partnership, Premium TV will revamp the existing website, build a new broadband subscription website and develop new mobile phone products aimed at WRC's global core audience of 800 million TV viewers and its millions of event spectators. The website and products will launch in January 2005 in English and French, with further international language versions set to roll out throughout the year.

The new broadband subscription service, called WRC+, will feature video stage highlights, driver interviews, exclusive in-car footage, virtual spectator coverage, real-time results, live streamed audio of all rallies, plus a searchable video archive of classic rally action.

The WRC+ mobile content offering features video footage of stage highlights and exclusive tailor-made driver interviews to be sold territory-by-territory. Other mobile products under development include a news and results SMS service, wallpapers and subscription service for GPRS / 3G-enabled handsets.

Additionally, Premium TV will create a number of exclusive advertising opportunities that will sit across offering brands the opportunity to partner with a major global franchise. WRC claims that its website already attracts more than 10 million page views per month.

Premium TV CEO Rod Henwood said, "This deal marks the first step in Premium TV's post-turnaround expansion strategy. WRC is a global sports entertainment franchise that rightly has its eye on broadband as a key future broadcast delivery system to millions of fans. Motorsport is perfect for broadband and mobile platforms thanks to its passionate international following."

Latest Reads
&pictures invokes the feeling of Indian-ness by ‘Saluting the Heroes of India’ this Republic Day

Celebrate the Republic weekend on a high note as &pictures, Naye India Ka Blockbuster Movie Channel brings to its viewers three blockbuster movies on 26th and 27th January.

Television TV Channels GECs
ET NOW Unveils Mega Pre-Budget Line-Up

Setting the agenda for the interim budget, ET NOW, India's leading English business news channel from Times Network, has unveiled special programming in the run-up to Budget 2019.

Television TV Channels News Broadcasting
Discovery pays tribute to the Armed Forces with Republic Day special line-up

Discovery Channel, India’s leading destination for factual entertainment, will celebrate Republic Day with a special line-up of shows dedicated to Indian Armed Forces.

Television TV Channels Factual @ Discovery
Times Network international biz head Naveen Chandra moves on

Times Network’s international business head Naveen Chandra has stepped down and will be serving his last day on 28 February.

Television TV Channels People
This Republic Day, feel inspired and entertained by SPN’s English Cluster

As the nation embarks on a celebration of pride and valour on Republic Day, SPN’s English Cluster brings an entertainment parade of the finest shows and movies for its viewers.

Television TV Channels English Entertainment
DD India to reposition as English channel; digital platform to launch before elections

Even as all the private media houses are gearing up for the general election, public broadcasters Doordarshan and All India Radio (AIR) are not lagging in their attempts to make hay out of the most lucrative season for news channels.

Television TV Channels Terrestrial
USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role.

Television TV Channels Kids
Axis Mutual Funds and The Womb take on Fake News in India!

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign

Television TV Channels News Broadcasting
Celebrate Republic Day with Motu Patlu’s 18th made-for-television movie - ‘Motu Patlu the Superheroes – Super Villains from Mars’

This Republic Day, Motu-Patlu will embark on a all-new adventure, fighting evil to protect the citizens of Furfurinagar and Modern city in their upcoming TV movie ‘Motu Patlu the Superheroes – Super Villains from Mars’ premiering on Sunday, 26th January at 12:30 pm only on Nickelodeon.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories