Television

Sun TV, Astro Malaysia in $ 25 million JV; to launch Bengali channel

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/30/Sun%20TV.jpeg?itok=KFArKu1O

MUMBAI: Sun TV and Malaysia's Astro All Asia Network have entered into a $ 25 million agreement for the establishment of a joint venture to originate, aggregate and distribute television programming and channels for a global audience.

Both parties in the $ 25 million (Rs 1125 million) JV aim to collaborate in content creation for filmed and other entertainment products in Indian languages including Tamil, Telugu, Kannada, Malayalam, Hindi and Bengali for distribution to international markets, informs an official release.

The agreement proposes to launch a Bengali channel for distribution in India, South East Asia and other markets within the Bengali diaspora. In India at least, the Sun-Astro combine will face stiff competition in a market that already has five channels fighting for viewer attention --- ntional broadcaster Doordarshan's DD Bangla, ETV bangla, Alpha Bangla, Tara Bangla and ATN.

The cooperation shall also include a Tamil language channel to be developed by the JV exclusively for distribution on the Astro Direct-To-Home satellite multi-channel television platform in Malaysia and other South East Asian markets, adds the release.

Astro chairman Dato' Haji Badri bin Haji Masri has been quoted in the release as saying, "We are very excited with the opportunities provided by this collaboration. This partnership presents us with an excellent channel for the exchange of cultural and intellectual assets between India and Malaysia. We look forward to contribute in creating and aggregating Indian-language original programmes and help promote the export of Indian creative assets globally."

Sun Network chairman and MD Kalanithi Maran said: "We believe that this association between Sun TV & Astro presents a unique opportunity to leverage the strengths of two major media players of the region. This venture will help to better address the needs of television viewers of various Indian languages worldwide."

An indication of how significant the deal is as far as Malaysia is concerned can be gauged from the fact that the signing ceremony was witnessed by Malaysian Prime Minister Yab Dato' Seri Abdullah Haji Ahmad Badawi.

Sun TV content reaches more than 100 million Indian-speaking viewers, covering Asia, North America, Europe, Middle East, North Africa and recently, South Africa, Australia and New Zealand, the release informs. Astro is a cross-media operator specialising in the origination, aggregation and distribution of content across multiple platforms. It is the sole provider of Direct-To-Home satellite multi-channel television services in Malaysia, and houses television program production facilities as well.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/sun.jpg?itok=16iUFfMP
Sun Bangla to rise on 3 February

In 2018, it was reported that the Southern broadcast behemoth, Kalanithi Maran-owned Sun TV Network intended to travel to new regions of the country - Marathi and Bengali.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/ICC.jpg?itok=jIWYAeai
Ad volume for cricket up by 16% in last 2 years

Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017. Of this, Star India’s Pro Kabaddi League...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/22/zee.jpg?itok=Mmz8ouSj
Zeel channels most watched Hindi entertainment channels across genres

Zee Entertainment Enterprises Ltd (Zeel) Hindi GEC channels – the free to air (FTA) Zee Anmol and flagship Zee TV were the most watched Hindi entertainment – be it GEC or Hindi movies channels, in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/burkha.jpg?itok=fsKeQsnO
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/kholi.jpg?itok=j8mN58nH
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/nba.jpg?itok=pVs8SPo2
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/shemaroo.jpg?itok=_PV_jQVS
Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

Shemaroo Entertainment Limited, has strengthened its International Business team with two new hirings at leadership positions.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/news.jpg?itok=n3Y8e4WF
NewsPoint to offer News & Entertainment content within the Xploree AI Keyboard

NewsPoint, India’s fastest growing news & entertainment app, has emerged as the country’s first platform of its kind to integrate with a mobile keyboard to serve news and entertainment-related content on the mobile keyboard.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/mix.jpg?itok=u3C43Zdi
Republic Media Network elevates Vikas Khanchandani as Group CEO

In a major announcement on the eve of the expansion of Republic Media Network, it has announced the induction of Bhaksar Das as group president and the elevation of Vikas Khanchandani as group CEO Republic Media Network.  

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories