In total day, VH1 averaged 305,000 viewers – a 12+ per cent increase
over the average in 2003. Among 18-49 viewers, the network delivered
an average 204,000 total viewers – a 9+ per cent increase compared
to the average for 2003.
"In 2004, provocative, original productions fueled VH1’s success.
And expect us to build on that in January with the launch of The
Surreal Life IV, Strange Love and Celebrity Fit Club,"
said MTV and VH1 president (Entertainment) Brian Graden.
In addition to strong showings from The Surreal Life and
I Love the 90s, VH1 scored its most watched day ever among
viewers P2+ on 11 December with a marathon of this season’s America’s
Next Top Model. The marathon fueled a total day average of 837,000
viewers P2+ and helped build suspense for the series finale.
While 2004 surely seems to have been good for the channel in the
US, it remains to be seen whether the same magic can be recreated
in India on Zee-Turner platform, priced at Rs 3