VH1 scores 'best year ever' in US

MUMBAI: Viacom's premium music channel VH1, which launched in India this month, has had its best year ever in the US!

The year, 2004, was VH1's best, thanks to the channel's original series such as The Surreal Life, Best Week Ever, I Love The 90s, The Fabulous Life, My Coolest Years and Motormouth, have contributed in making VH1 the most watched year ever in primetime and total day among total viewers and the key 18-49 demographics, according to Nielsen Media Research data.

The year also delivered VH1's most watched quarter, summer, month, week and day.

In primetime, VH1 delivered an average 520,000 total viewers  a 5+ per cent increase over the average for 2003. And for the 18-49 group, VH1 averaged 345,000 total viewers  a 3+ per cent increase over last year's average.

In total day, VH1 averaged 305,000 viewers  a 12+ per cent increase over the average in 2003. Among 18-49 viewers, the network delivered an average 204,000 total viewers  a 9+ per cent increase compared to the average for 2003.

"In 2004, provocative, original productions fueled VH1's success. And expect us to build on that in January with the launch of The Surreal Life IV, Strange Love and Celebrity Fit Club," said MTV and VH1 president (Entertainment) Brian Graden.

In addition to strong showings from The Surreal Life and I Love the 90s, VH1 scored its most watched day ever among viewers P2+ on 11 December with a marathon of this season's America's Next Top Model. The marathon fueled a total day average of 837,000 viewers P2+ and helped build suspense for the series finale.

While 2004 surely seems to have been good for the channel in the US, it remains to be seen whether the same magic can be recreated in India.

Latest Reads
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday

Television TV Channels Regional
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories