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The media rights packages have been structured to provide balanced
opportunities for up to three rights holders within each territory
in order to ensure both flexibility and options for the increasing
number of competing broadcasters and media platforms.
The tender procedure will be overseen by Fifa’s marketing and TV
division. Fifa has stated that the upcoming tender is a reflection
of its policy of transparency, compliance with applicable competition
law principles and its wish to give all interested parties the opportunity
to bid for the media rights to an event of the global stature of
the World Cup.
In 2002, a cumulative audience of 28.8 billion people watched
the Fifa World Cup in Korea/Japan. For the next event in 2006, 30
billion people are expected to tune in over the four weeks of the
World Cup.
The deadline for the submission of bids is 11 February 2005. Upon
review of the submissions, Fifa will then draw up a confidential
shortlist of bidders and expects to announce the appointments in
May/June 2005.
Those parties interested in making a bid may obtain a copy of the
Invitation to Tender document on www.FIFA.com. The Asian and Oceania
tenders of the media rights of the 2010 World Cup have been postponed
to a later date.
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