Zee de-links from Turner on ad sales, sets up own team

MUMBAI: The agreement between Turner India and the Zee Network, wherein the former handled the ad sales for Zee's English entertainment channels - Zee English, Zee Movie Zone (ZMZ), MX and Trendz, has ended.

With HBO now moving into the new Turner bouquet from 1 January, 2005, Zee's English channels will no longer be in the "care" of Turner as far as ad sales is concerned.

As per the deal between the two parties, Turner would work closely with the Zee team to offer creative solutions to advertisers, till Zee set up their own team. Since Zee's new sales team is now in place, this agreement was terminated as of 30 November.

Speaking on introducing the new sales team, Zee English, ZMZ, MX and Trendz business head Ajay Trigunayat said, "So far, Turner India had accomplished a remarkable growth for Zee English, ZMZ, MX and Trendz. We foresee a strong potential and therefore an internal team is necessary to exponentially grow and multiply the business for the network."

Turner Entertainment Networks Asia Pacific vice president, regional advertising and licensing sales Soumitra Saha said, "It was a tremendous experience to be associated with the English entertainment channels from Zee Network. We are pleased with our success in providing effective communication solutions for advertisers on the Zee English entertainment channels, and successfully growing the advertiser base and revenues for these channels. These channels have a strong potential to drive the market in their genre. We wish them all the best for their endeavours in future."

Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories