Disney channels to be available in four languages

MUMBAI: Walt Disney, which launches in India on 17 December, will make available its two channels in local languages, a move seen to widen its appeal to audiences across the Hindi and southern regions of the country.

Its flagship, The Disney Channel (TDC), will have an English and Hindi feed, the two languages which will provide a national base. Being positioned as a family-viewing channel, Walt Disney feels there is no need at this stage to address a state-specific approach across the southern region.

TDC's sibling channel Toon Disney, which is set to take kids genre leader Cartoon Network head on, will be available in Tamil, Telugu and Hinglish (mix of Hindi, English), according to a source close to the company. When contacted, Walt Disney Television International (India) managing director Rajat Jain did not wish to comment.

The move to dub Toon Disney in the southern languages appears aimed at taking over what could well be termed virgin terrain in the kids viewing segment. Cartoon Network does not have separate feeds so far in the southern languages (a two-hour Tamil band is all it has delved into thus far). Cartoon Network has an English and Hindi language feed.

Other rival channels also have plans to offer separate language feeds. Pogo aims to have 80 per cent of its content dubbed in Hindi by year-end while Nick has an expanded its Hindi band. Hungama TV, a local kids channel in Hindi, plans to offer a Tamil feed as well. Animax from the Sony stable has announced it will have a Hindi feed by April 2005.

Walt Disney will launch its two channels on Wednesday (17 December). The company is waiting for distribution to be in place before it carries out a major promotional burst in mid-January, 2005. One thing that the promotion and marketing will not include of course is recognition related activity. Walt Disneys content has long been available in India as programming blocks in several local language channels across the country.

Star India has inked a deal to distribute the Walt Disney channels in India. The bundled price of the two channels, as reported by earlier, is fixed at Rs 12 a month per subscriber.

Latest Reads
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories