The first-time event will mark the closing day of the NAIAS, and
will feature commentary from NBC's NASCAR broadcast team of Allen
Bestwick, Wally Dallenbach and Bennie Parsons. The NASCAR team will
offer vehicle perspectives and test-drives of some of the world's
"Our unique partnership with NBC Sports offers substantial
national exposure of the auto industry's most anticipated event,"
said Bill Cook, senior co-chairman of the NAIAS 2005. "It's
a natural fit for both organisations, reaching out to a broad range
of viewers who love cars and will enjoy the participation of the
NASCAR team during the live NBC Sports show."
The two-hour program will re-air on Saturday, 29 January, 2005
on NBC Sports. This NAIAS-NBC Sports collaboration is the latest
in recent media partnerships for the NAIAS 2005. On 2 June, the
NAIAS named WDIV-TV 4, the NBC affiliate in Detroit, as the official
local broadcast partner for the 2005 through 2007 shows. The local
affiliate reaches more than 3.5 million adult viewers in metro Detroit
and in Ontario, Canada.