SINGAPORE: The Indian contingent came out in full force at the Asian Television Forum in Singapore's Orange Grove located at the Shangri La Hotel. Four Indian suites marked Asia's favourite programming market - Zee Telefilms, Pentamedia, Sony Entertainment, and Indian Television Dot Com.

SET had a full contingent: Sunil Lulla, Lakshman, Sharada, Tarun Katial, who even spoke earlier in the day in a session entitled co-productions Marriages of convenience. SET Singapore boss Banu Velloo also made an appearance at the market.

Says SET's Lulla: "It has been a good market for us so far. It's only going to get better by tomorrow. We have had several good meetings."

Zee was represented by Mallvika, Ajay Trigunayat and Singapore based Tripta Singh. While Mallvika was selling Zee's huge library of programmes, Trigunayat was looking to source content.

"We are looking for great shows for our huge bouquet of channels. Formats and what have you," offers Trigunayat.

Pentamedia, which has in recent times restructured itself into MayaJaal and Pentamedia, was having meetings with clients to broadcast partners for its Buddha and Sinbad animation series.

Speaking of meetings, the ATF is certainly a place to exchange notes with industry colleagues. Which was what Natasha Malhotra, MTV vice-president & executive producer and Amit Malhotra, Buena Vista International Television - Asia Pacific, seemed to be doing.

And Indian Television Dot Com - well it was offering the DVD licensing rights to its Sangini Indian Telly Awards show aired recently on Sony Entertainment Television.