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Quoting the latest TAM ratings for the week ended 31 July in Hindi
speaking markets TG AB 25+, the communiqué informs that the
channel has surged far ahead of its competitors with 18.9 per cent
channel share.
The channel also claims that the stickiness quotient is high, what
with the time spend per viewer on Zee News is more than that of
NDTV India and Star News.
Zee News has three more programmes in the pipeline - a daily sports
bulletin Action Replay, 40 news nuggets packed in a half-hour
bulletin News Top 10+ and Mumbai Fast - one hour show
of Mumbai unplugged.
It ascribes its resurgence to its alert bureaus, authentic facts
and spot reporting much ahead of its rivals. That apart, the channel
claims that analysis of the top news has helped put events in perspective
and provide better understanding to its viewers.
Haunting pictures of Kumbakonam school fire, news from the remote
site following the derailment of the Matsyagandha Express, live
coverage of the Venus transit, special coverage by Javed Miandad
of the Asia Cup 2004, are among the the highlights that helped the
channel score over its rivals, the release states.
Zee News has also come out on top in the programming section with
its Crime File, the release says. In addition, a daily crime
bulletin Crime Reporter, Jawab Dehi, weekly fashion
bulletin Yeh Raat Mastani have slowly gained popularity.
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