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The Sesame Workshop, a non-profit organisation, has been promised
a grant of $500,000 (Rs 23.21 million) to design and develop the
Indian version, according to a US embassy statement.
"Big Bird", the giant yellow bird that sings songs and
plays games with other muppets like "Elmo", "Cookie",
"Bert" and "Ernie" will all feature in the new
series.
We are thrilled with the process in India and thankful for all
the support," CEO of Sesame Workshop Gary E. Knell was quoted
in the embassy statement as saying. "Our goal is to create
engaging educational content, where there is need," he added
The programme, often touted as the most-loved kids' series in the
US (arguably the world), features in over 20 countries, including
Egypt and South Africa. Aimed at pre-school children, it features
a variety of songs, dances, games and stories for kids.
The new programme would be developed in consultation with Indian
educators, media programmers and child development experts to help
localise the content, the statement says.
It would be designed specially to help children in the rural areas
to laugh, learn and grow, the statement adds.
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