[V] launches 'Super Singer' as counter to Sony's 'Pop Idol'

NEW DELHI: Seems the monsoons having hit the country pretty hard has had a ripple effect on the television industry as well. The difference being of course that it's raining talent hunts and how.

Yet another hunt was kicked off in the capital today by Star India's Channel [V] titled Samsung Super Singer. And by the looks of it appears to be pitted directly against Sony Entertainment TV India's Pop Idol in that it is a singer the music channel is hoping to unearth.

However, Channel [V] head Amar K Deb denied that the new announcement had anything to do with Sony's Pop Idol. "We are the ones who started reality TV and talent hunt shows in India and we are surprised that Sony has decided to get into music space," he said at a press conference here today when asked if Samsung Super Singer was a move to counter Pop Idol.

Samsung Super Singer is pitched as [V]'s hunt for a new voice in India and kick-starts in September with auditions across 10 cities. It is the third major talent hunt to come from the [V] think tank after Popstars (band hunt) and Get Gorgeous (model hunt). Popstars launched the all-girl band Viva (now disbanded) two years ago and Aasma this year.

Leading the quest for Samsung [V] Super Singer is one of the most gifted playback and pop sensations, Adnan Sami.

Samsung [V] Super Singer will kick start from September 2004 and will audition aspirants in 10 cities across the country, namely Mumbai, New Delhi, Chandigarh, Jaipur, Kolkata, Indore, Hyderabad, Cochin, Bangalore and Ahmedabad. During the auditions in every city, a local expert for the exhaustive selection process will join Adnan.

According to Deb, "We created the genre, we made it a success, and now, we are taking it to a new level. Its really can't get any bigger than this." Vivek Prakash, director, marketing, Samsung India added, "At Samsung, we have always looked at opportunities to connect with our consumers, one-on-one. Our extensive portfolio of products have wide appeal and with Samsung [V] Super Singer we look forward to reaching out to our younger consumers and providing them with a platform to realize their dreams."

The marketing and promotional blitz will follow the usual path --- on-air promos combined with on-ground activities. Deb said that in a couple of weeks' time part of the promotional blitz should start.

Successful entrants from the first on-ground auditions will be put through another round of auditions. Twenty aspirants will then be short listed and taken through a rigorous training and grooming programme. These 20 aspirants will get an opportunity to perform in front of a live audience. Based on audience polls and the judge's ratings, five finalists will be chosen.

These five finalists will then undergo another month of training, grooming and will receive a complete makeover. They will also be given an opportunity to compose their own original tracks for the final audition. During this period, viewers get the opportunity to become part of the judging process by casting their vote, via SMS.

The Samsung [V] Super Singer will walk away with the following awards:

A recording contract for the release of a music album with the country's leading composer and lyricist.

An opportunity to playback for a leading Bollywood producer.

Release of a music video to launch the album.

The other four finalists will also contribute one original track each to the album.

Television audiences can participate in the experience of Samsung [V] Super Singer through a special series that will air on Channel [V]. In the past two years, since Popstars 1, viewership has soared by over 200 per cent through these programs and has clearly established Channel [V] as the No.1 music channel in the country, channel executives claim.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories