Vijay TV updates primetime band with new shows

MUMBAI: Star's Tamil entertainment channel Vijay TV has lined up two primetime shows for August. Daily soap Kanmani will go air from 16 August, while sitcom Thillu Mullu will be launched on 23 August.

Kanmani replaces one of the most popular Tamil soaps Kavyanjali produced by Balaji Telefilms. Both the new shows will be running Monday through Thursday. Kanmani stars popular faces in Tamil entertainment, including Charuhassan, Vijay Babu and Priya Mahalakshmi.

Kanmani taps the Saas-Bahu genre and the story revolves around Kanmani, the eldest daughter-in-law of an upper class joint family. Thillu Mullu, which represents comedy genre in Vijay's primetime line up, has been positioned in the 7:30 pm slot. Sunil Tagore - Aasai Thambi duo directed Thillu Mullu stars Mouli, Y.G. Mahendran, Pallavi, Rajashri, Oormila and Kutti Padmini.Since the last couple of months Vijay TV has been making an all-out effort to steal the thunder from rival channels Sun, Raj and Jaya in the prime time segment. A channel exective claims that Vijay has reached the number two position in the primetime segment. He attributes this feat to a change in its primetime programming strategy.

"While other Tamil general entertainment channels air soaps in the Monday - Thursday 9 to 10 slot , we rely on the comedy genre to fight the competition in this time band and we have been doing it quite successfully," the Vijay TV executive told

The channel launched a string of comedy shows, anchored by popular faces in the Tamil entertainment, in June. According to Vijay TV programming head Suresh Iyer, the channel will be soon re-launching its popular reality show Kadhai Alla Nijam in a new format. He says the focus is on the entertainment segment and the channel has no plans to try its hand on news telecast. As per the latest TAM figures that represent all Tamil Nadu 4 plus ABC C&S, 

Vijay TV holds 4.6 per cent channel share.

Latest Reads
Zee Hindustan turns anchor-less

The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Television TV Channels News Broadcasting
Aaj Tak continues to lead amid elections in BARC week 49

Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

Television TV Channels Viewership
Zee Anmol leads GEC urban in BARC week 49

Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and...

Television TV Channels Viewership
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories