Crown Media in discussions to sell Hallmark

MUMBAI: Crown Media Holdings which runs the Hallmark Channel is said to be talking to different groups of investors to sell the broadcasters international operations.

A Reuters report added that last year Crown Media's international operations lost $21 million on about $83 million of revenue. While Hallmark UK and South America have had offers it will be interesting to see if the Asia operations find any buyers. A couple of years ago the company had closed down its Singapore sales office.

It had also reduced the number feeds for the Asia Pacific region from seven to just two.

Crown Media realised at that time that it would be better off concentrating on trying to shore up the European market revenues and strengthening the US content offering.

In India, the channel is still struggling to make a mark despite original and high quality content. As reported a few months ago by, Hallmark had decided to stop taking ads in order to differentiate itself from other channels showing movies and mini-series.

What is also interesting from the India angle is the fact that HBO is said to be interested in Hallmark's Latin America business and in the international rights to its 700-title programme library. If that deal goes though then HBO in India could have more original content to crow about apart from, of course, its original movies like the recently aired The Gathering Storm and series like Sex & The City.

The Reuters report has gone on to state that one of the principal parties in the negotiations is David Elstein, who used to be Channel 5's CEO. The group of investors led by him is believed to have offered about $300 million for the entire Hallmark package. Other parties negotiating include private equity firms 3i Group and Providence Equity Partners.

Sources have also indicated that Crown Media is interested in getting Sony involved to counter Elstein's offer. What could prove to be a hurdle here is that Sony is looking at acquiring MGM, which it feels could be more


Another person who could just throw his hat in the ring, at least as far as the UK is concerned, is media moghul Rupert Murdoch. In the past, pay TV operator BSkyB had expressed interested in Hallmark's UK channel. What has come in the way of the sale process is the market conditions. Also, Hallmark's long-term contractual obligations with the cable and satellite TV providers that broadcast the channel deterred some parties, including Viacom.

Not surprisingly Crown Media will keep and continue expanding Hallmark US, which is proving profitable. It reaches about 59 million viewers and has a slightly different line-up of shows from what air internationally. They include Matlock, Mash and The Waltons.

Latest Reads
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns
Gulf Oil signs Hardik Pandya as ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand...

MAM Marketing Brands
Aamir Khan becomes Vivo India's new face

After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

MAM Marketing Brands
Former Deloitte CMO Teresa Barreira joins Publicis.Sapient

Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company’s new chief marketing officer (CMO).

MAM Marketing MAM
Raymond shows that Black is Back

MUMBAI: In every man's wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.

MAM Marketing MAM
Gatorade gets PV Sindhu to say 'never give up'

MUMBAI: PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu. Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance. Alongside her, the film also features...

MAM Media and Advertising Ad Campaigns
PointNine Lintas forays into mar-tech via Probitec

MUMBAI: Omnichannel agency PointNine Lintas has announced its foray into marketing techbologe (mar-tech) and launched the beta version of its first product, Probitec Deemed as the world’s first technology platform for activation management, Probitec is an end-to-end solution for executing and...

MAM Marketing Brands
Fevicol makes a banner that actually sticks

MUMBAI: No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to make a banner that would genuinely stick and not just figuratively. The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories