MAM

Crown Media in discussions to sell Hallmark

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/01/06/Hallmark.jpg?itok=hqsybQCz

MUMBAI: Crown Media Holdings which runs the Hallmark Channel is said to be talking to different groups of investors to sell the broadcasters international operations.



A Reuters report added that last year Crown Media's international operations lost $21 million on about $83 million of revenue. While Hallmark UK and South America have had offers it will be interesting to see if the Asia operations find any buyers. A couple of years ago the company had closed down its Singapore sales office.

It had also reduced the number feeds for the Asia Pacific region from seven to just two.



Crown Media realised at that time that it would be better off concentrating on trying to shore up the European market revenues and strengthening the US content offering.



In India, the channel is still struggling to make a mark despite original and high quality content. As reported a few months ago by indiantelevision.com, Hallmark had decided to stop taking ads in order to differentiate itself from other channels showing movies and mini-series.



What is also interesting from the India angle is the fact that HBO is said to be interested in Hallmark's Latin America business and in the international rights to its 700-title programme library. If that deal goes though then HBO in India could have more original content to crow about apart from, of course, its original movies like the recently aired The Gathering Storm and series like Sex & The City.



The Reuters report has gone on to state that one of the principal parties in the negotiations is David Elstein, who used to be Channel 5's CEO. The group of investors led by him is believed to have offered about $300 million for the entire Hallmark package. Other parties negotiating include private equity firms 3i Group and Providence Equity Partners.



Sources have also indicated that Crown Media is interested in getting Sony involved to counter Elstein's offer. What could prove to be a hurdle here is that Sony is looking at acquiring MGM, which it feels could be more

profitable.



Another person who could just throw his hat in the ring, at least as far as the UK is concerned, is media moghul Rupert Murdoch. In the past, pay TV operator BSkyB had expressed interested in Hallmark's UK channel. What has come in the way of the sale process is the market conditions. Also, Hallmark's long-term contractual obligations with the cable and satellite TV providers that broadcast the channel deterred some parties, including Viacom.



Not surprisingly Crown Media will keep and continue expanding Hallmark US, which is proving profitable. It reaches about 59 million viewers and has a slightly different line-up of shows from what air internationally. They include Matlock, Mash and The Waltons.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Bathsense_Rajkumar_Rao.jpg?itok=ir0POp1D
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Hardik_Pandya_Gillette.jpg?itok=UdP_6s_T
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Reliance_Jewels.jpg?itok=BJLS-_VV
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Barbie_800.jpg?itok=upoxNyR9
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories