Dish TV forays into urban market


NEW DELHI: A public interest litigation (PIL) on direct-to-home TV services that clouds the sector with uncertianities notwithstanding, Dish TV has said it would now target the urban market, while offering customised package for region-specific markets.

This step has been taken in view of the enhanced offering on Dish TV of about 100 channels. Till now, Dish TV was concentrating on the rural markets more aggressively.

Backing this channel offering is a range of finance options available throughout Dish TVs range of dealer outlets, the statement said.

An introductory offer let's a customer bring home the Dish TV excitement for as low as Rs 3,999. The monthly installment scheme works out to Rs 150 (payable quarterly) for three and a half years. Another scheme, called Dish Royale, envisages payment of subscription charges of required bouquets of channels for two years collectively at the time of purchase and the hardware comes free of cost, Dish TV has claimed in the statement.

Dish TV, promoted by the Subhash Chandra-controlled Essel Group, has claimed that all of Indias regional languages are represented in terms of channel options and customised packages. Viewers from the Hindi heartland, Punjab, Tamil Nadu, Andhra Pradesh, Bengal, Orissa, Kerala, Karnataka, Maharashtra and Gujarat are offered distinct packages that combine the essence of local viewing with a range of pan-Indian and international entertainment.

Commenting on the enhanced offering, Essel Group additional vice-chairman Jawahar Goel today said in a statement, "Dish TV has the power to revolutionise Indias TV experience. Our ability to offer a superior solution in rural and semi-rural markets made us stupendously successful. Now, with this bouquet of 100 channels, were looking forward to this urban foray."

The Dish TV bouquet encapsulates channels from 32 Indian and international broadcasters that cover genres like news, soaps, sports, music, movies, cartoons, regional-languages, plus a range of niche channels. Broadcasters
include Turner, ESPN, Star Sports, NDTV, TV Today, India TV, ETV, and Asianet. Besides these, Dish TV also provides channels from the Doordarshan stable.

Besides TV channels, Dish TV provides eight radio channels, teletext, dual audio for channels, parental control and electronic programme guide (EPG). Viewers will soon be able to access the Internet too through this service, apart from getting to record favourite programmes with personal video recorder and accessing certain channels for a limited period with pay-per-view.

Latest Reads

Videocon d2h re - launches exclusive movie service as Evergreen Classics

Videocon d2h has tied-up with Shemaroo Entertainment to re-launch its d2h Classic Movies service as Evergreen Classics. This VAS Service is available from February 15th on Channel 215 and will be on one month free preview with refreshed line up of classic old Hindi movies till 15th March 2018.

DTH DTH Operator
Despite lower ARPU, Videocon d2h posts higher Q3 profit

BENGALURU: The Saurabh Dhoot-led Indian DTH player Videocon d2h reported profit after tax (PAT) at Rs 30.85 crore for the quarter ended 31 December 2017 (Q3 2018, quarter under review). The company had reported PAT of Rs 16.78 crore for the immediate trailing quarter Q2 2018 and PAT of Rs 21.77...

DTH DTH Operator
Sharlton Menezes joins Tata Sky as head of digital content

Sharlton Menezes has joined DTH operator Tata Sky as head of content for digital. Based in Mumbai, Menezes, who took up the role last month, is reporting to Tata Sky’s chief content officer Arun Unni.

DTH DTH Operator
Dish TV-Videocon d2h deal on course

After a few hiccups, the merger deal between direct-to-home (DTH) operators Dish TV and Videocon d2h is on course again.

DTH DTH Operator
Sluggish rural consumption, distribution expenses pull down Dish TV’s Q3 numbers

BENGALURU: A recovered but not fully-up-to-speed rural sector and higher selling and distribution expenses during festival time led to Indian direct-to-home (DTH) major Dish TV India Ltd (Dish TV) reporting lower numbers for the quarter ended 31 December 2017 (Q3 2018, the quarter under review) as...

DTH DTH Operator
Will clear bills of broadcasters in 4 weeks: Pantel

After acquiring the direct-to-home (DTH) business of Reliance Communications, Pantel Technologies (Pantel) has told the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) that it will settle the claims of all the broadcasters within four weeks.

DTH DTH Operator
Airtel to transfer 25% stake in DTH arm to Nettle

According to a BSE filing, Bharti Airtel will transfer its 25 per cent stake in DTH arm Bharti Telemedia to wholly owned subsidiary Nettle Infrastructure Investments.

DTH DTH Operator
Airtel Digital TV revenue, PAT and EBITDA up in Q3 2018

MUMBAI: Bharti Airtel’s DTH arm Airtel Digital TV has seen a 10.4 per cent revenue growth in the quarter ending 31 December 2017 (Q3-2018) compared with Q3 2017 (y-o-y). Earnings before interest, taxes, depreciation and amortisation (EBITDA) grew by 22 per cent y-o-y in Q3 2018. Airtel DTH’s...

DTH DTH Operator
Sun Direct adds Sun NXT free with DTH subscription

MUMBAI: Sun Direct is finding ways to hold on to its subscriber base amidst the hordes of consolidation and shutdowns happening in the industry. Strengthening its hold in the South, which forms the largest chunk of its territory, it has announced a free membership of its video-on-demand (VOD)...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories