Dish TV forays into urban market


NEW DELHI: A public interest litigation (PIL) on direct-to-home TV services that clouds the sector with uncertianities notwithstanding, Dish TV has said it would now target the urban market, while offering customised package for region-specific markets.

This step has been taken in view of the enhanced offering on Dish TV of about 100 channels. Till now, Dish TV was concentrating on the rural markets more aggressively.

Backing this channel offering is a range of finance options available throughout Dish TVs range of dealer outlets, the statement said.

An introductory offer let's a customer bring home the Dish TV excitement for as low as Rs 3,999. The monthly installment scheme works out to Rs 150 (payable quarterly) for three and a half years. Another scheme, called Dish Royale, envisages payment of subscription charges of required bouquets of channels for two years collectively at the time of purchase and the hardware comes free of cost, Dish TV has claimed in the statement.

Dish TV, promoted by the Subhash Chandra-controlled Essel Group, has claimed that all of Indias regional languages are represented in terms of channel options and customised packages. Viewers from the Hindi heartland, Punjab, Tamil Nadu, Andhra Pradesh, Bengal, Orissa, Kerala, Karnataka, Maharashtra and Gujarat are offered distinct packages that combine the essence of local viewing with a range of pan-Indian and international entertainment.

Commenting on the enhanced offering, Essel Group additional vice-chairman Jawahar Goel today said in a statement, "Dish TV has the power to revolutionise Indias TV experience. Our ability to offer a superior solution in rural and semi-rural markets made us stupendously successful. Now, with this bouquet of 100 channels, were looking forward to this urban foray."

The Dish TV bouquet encapsulates channels from 32 Indian and international broadcasters that cover genres like news, soaps, sports, music, movies, cartoons, regional-languages, plus a range of niche channels. Broadcasters
include Turner, ESPN, Star Sports, NDTV, TV Today, India TV, ETV, and Asianet. Besides these, Dish TV also provides channels from the Doordarshan stable.

Besides TV channels, Dish TV provides eight radio channels, teletext, dual audio for channels, parental control and electronic programme guide (EPG). Viewers will soon be able to access the Internet too through this service, apart from getting to record favourite programmes with personal video recorder and accessing certain channels for a limited period with pay-per-view.

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