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As regards ABC1, it is worth noting that among the three channels
Disney is planning to launch in India in the first half of 2005
is also a localised version ABC Television network.
German business daily Handelsblatt in a recent report quoted
David Hulbert, president of the Disney unit of Walt Disney Television
International, as saying that the launch of the three channels (the
other two being The Disney Channel and Playhouse) would definitely
happen within a year.
Managing the show out here is Rajat Jain, who took charge on 1
August as vice-president and managing director of The Walt Disney
Company (India) and Walt Disney Television International (India).
Jain operates out of offices that Disney took up recently in Mumbai's
Lower Parel suburb.
Coming back to ABC1, the channel will initially be available only
on Freeview, a popular digital television service sans subscription
fees. The channel has expansion plans targeting other pay-TV services
however. To begin with ABC1 will be running in a 12-hour schedule
that will in due course become 24-hour schedule.
The channel is expected to release its full programme schedule
at the end of August. For a few months from now on ABC1 will be
without advertisements. Disney's other services operating in the
UK, including the Disney Channel, depend on subscription revenues.
Also read:
Disney
to launch Indian variant of ABC: paper
MAX's
Rajat Jain to head Disney India
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