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After its one hour special last night; celebrating one year on
air, starting tonight, the confusion between lead character Jassi
and spurned suitor Purab is finally sorted out when Purab walks
into Jassi's birthday bash with a cake and it then moves on to Jassi's
realisation of what that gesture essentially meant.
What's next is the queen of hearts moves on to becoming the queen
of the boardroom, with Jassi demanding that big boss Armaan make
her CEO of Gulmohar. With her ultimatum of either CEO or out; Armaan
is left with no choice but to bestow her with the coveted title.
Jassi is then challenged by key rivals like Mallika and Aryan who
ensure her already uphill task gets even tougher. Also, one sees
Jassi face trials and tribulations in her attempts to recoup the
lost money of the fashion house as well as her endeavours in ensuring
improvement of the company's financial status.
This then leads to Jassi's transformation. No, not her looks as
yet! It's the transformation of a more confident, more wary and
street smart woman who finally starts to understand the cruel ways
of the world. Finally, Jassi sheds her innocence.
Speaking to indiantelevision.com, Sony's EVP programming
and response Tarun Katial says, "It's exciting, innovative
and an interesting time at Jassi... where the well talented
supposed ugly duckling gets a chance to prove her mettle."
Jassi..'s ratings have been dipping lately and is not as
up there as it used to be. When questioned on this Katial says,
"Yes, there has been a slight dip, as people have been waiting
for some zing and spike. Also, every track has a setting up phase
and then progresses into full blown drama. The show was a build
up till date and will now move on to a different zone."
So, Jassi is in transit right now. Maybe once the show reaches
destination drama, the ratings scene at the Jassi.. pad will
look a lot more colourful.
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