Television

'Jassi's...' plot transiting to some serious drama

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MUMBAI: Well, for Jassi Jassi Koi Nahi the track has been built and the flagship show of Set India is ready to move ahead into some real drama.



After its one hour special last night; celebrating one year on air, starting tonight, the confusion between lead character Jassi and spurned suitor Purab is finally sorted out when Purab walks into Jassi's birthday bash with a cake and it then moves on to Jassi's realisation of what that gesture essentially meant.



What's next is the queen of hearts moves on to becoming the queen of the boardroom, with Jassi demanding that big boss Armaan make her CEO of Gulmohar. With her ultimatum of either CEO or out; Armaan is left with no choice but to bestow her with the coveted title.



Jassi is then challenged by key rivals like Mallika and Aryan who ensure her already uphill task gets even tougher. Also, one sees Jassi face trials and tribulations in her attempts to recoup the lost money of the fashion house as well as her endeavours in ensuring improvement of the company's financial status.



This then leads to Jassi's transformation. No, not her looks as yet! It's the transformation of a more confident, more wary and street smart woman who finally starts to understand the cruel ways of the world. Finally, Jassi sheds her innocence.



Speaking to indiantelevision.com, Sony's EVP programming and response Tarun Katial says, "It's exciting, innovative and an interesting time at Jassi... where the well talented supposed ugly duckling gets a chance to prove her mettle."



Jassi..'s ratings have been dipping lately and is not as up there as it used to be. When questioned on this Katial says, "Yes, there has been a slight dip, as people have been waiting for some zing and spike. Also, every track has a setting up phase and then progresses into full blown drama. The show was a build up till date and will now move on to a different zone."



So, Jassi is in transit right now. Maybe once the show reaches destination drama, the ratings scene at the Jassi.. pad will look a lot more colourful.

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