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"StarHub CableTV and ESPN STAR Sports wish to announce that
an agreement has now been reached for the continued broadcast of
the English Premier League and related football programming in Singapore
through to the 2006/ 2007 season," a statement said.
The two companies had been unable to strike a deal for many weeks,
and there were fears that Singapore football fans would miss out
on their weekly fix of live matches. Now the only concern is higher
cable subscription fees.
"The significantly higher cost of English Premier League broadcast
rights in Asia, together with unprecedented coverage of up to ten
matches a week on ESPN and Star Sports, were key factors influencing
the negotiation process over the past few months," added the
release.
SCV has not ruled out the possibility of raising subscription fees,
but is reported to have assured that any increase will be "reasonable."
ESS had in an earlier release stated that it was continuing to
provide its signals to StarHub since the football season kicked
off on 14 August "in good faith that an agreement would soon
be reached."
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