Rain fails to dampen Max' buoyant Indo-Pak match ratings

MUMBAI: The recently concluded Videocon Cup may have been an overall damp squib but has worked wonders for Max.

The second and decisive half of the first match (9 pm to 11.30 pm) between India and Pakistan played on 21 August got ratings of 8.3 in the C&S 4+ Hindi-speaking markets, according to Tam data. As a result, the channel went straight to the 10th position on the Tam ratings chart in the above mentioned market.

Speaking on the same, Max business head N P Singh said, "Despite the rain and a five-hour delay in the start of the Indo-Pak match, Max delivered 6.9 TVRs (average) amongst all individuals across all C&S homes across all India as surveyed by Tam."

In the major metros, Mumbai pegged a high of 11.3 TVRs, while Kolkata and Delhi turned in 9.55 and 9.52 respectively.

"What is especially noteworthy is that female viewership delivered an unprecedented 5.3 TVRs for the match. Female viewership in key metros was 8.3 in Mumbai, 9.2 in Delhi and 7.6 in Kolkata," added Singh.

In comparison, on DD1 the same match got ratings of 2.6 in the time slot 9 pm to 11.15 pm in the C&S 4+ Hindi-speaking markets according to Tam data as the channel stood in the 68th spot among the top 100 shows. Hence, Max was ahead of DD1 across all India in the Hindi-speaking markets. Also notable is the fact that in the non C&S 4+ Hindi-speaking market, DD1's telecast of the match stood in the 6th position with TVRs of 21.6 in the same time slot.

Across all India markets, Max pegged 6.9 against DD's 1.92; in the Hindi speaking markets, Max fared even better, averaging a TVR of 8.83 against DD's 1.91, while in the top 4 metros, Max pegged 7.85 against DD's 1.67, and in the top 6 metros, Max ratings were 8.87 while DD's were recorded at 1.59.

An official release from Max informed that in a single match telecast, Max reached out to 27.6 million individuals in C&S homes across India, which is approximately 32 per cent of the total universe of 85.5 million individuals.

"Overall, this performance is an excellent lead-in to the forthcoming ICC Champions Trophy 2004 in England, which is undoubtedly the world's biggest ODI (one day internationals) Cricket tournament in 2004, and where Max will showcase its popular Extraaa Innings in full strength," said Singh.

Max, which has already unveiled it's ad campaign with Mandira Bedi for Extraaa Innings will bare it's plans for the ICC Champions Trophy tomorrow (1 September) at a media do.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories