Rain fails to dampen Max' buoyant Indo-Pak match ratings

MUMBAI: The recently concluded Videocon Cup may have been an overall damp squib but has worked wonders for Max.

The second and decisive half of the first match (9 pm to 11.30 pm) between India and Pakistan played on 21 August got ratings of 8.3 in the C&S 4+ Hindi-speaking markets, according to Tam data. As a result, the channel went straight to the 10th position on the Tam ratings chart in the above mentioned market.

Speaking on the same, Max business head N P Singh said, "Despite the rain and a five-hour delay in the start of the Indo-Pak match, Max delivered 6.9 TVRs (average) amongst all individuals across all C&S homes across all India as surveyed by Tam."

In the major metros, Mumbai pegged a high of 11.3 TVRs, while Kolkata and Delhi turned in 9.55 and 9.52 respectively.

"What is especially noteworthy is that female viewership delivered an unprecedented 5.3 TVRs for the match. Female viewership in key metros was 8.3 in Mumbai, 9.2 in Delhi and 7.6 in Kolkata," added Singh.

In comparison, on DD1 the same match got ratings of 2.6 in the time slot 9 pm to 11.15 pm in the C&S 4+ Hindi-speaking markets according to Tam data as the channel stood in the 68th spot among the top 100 shows. Hence, Max was ahead of DD1 across all India in the Hindi-speaking markets. Also notable is the fact that in the non C&S 4+ Hindi-speaking market, DD1's telecast of the match stood in the 6th position with TVRs of 21.6 in the same time slot.

Across all India markets, Max pegged 6.9 against DD's 1.92; in the Hindi speaking markets, Max fared even better, averaging a TVR of 8.83 against DD's 1.91, while in the top 4 metros, Max pegged 7.85 against DD's 1.67, and in the top 6 metros, Max ratings were 8.87 while DD's were recorded at 1.59.

An official release from Max informed that in a single match telecast, Max reached out to 27.6 million individuals in C&S homes across India, which is approximately 32 per cent of the total universe of 85.5 million individuals.

"Overall, this performance is an excellent lead-in to the forthcoming ICC Champions Trophy 2004 in England, which is undoubtedly the world's biggest ODI (one day internationals) Cricket tournament in 2004, and where Max will showcase its popular Extraaa Innings in full strength," said Singh.

Max, which has already unveiled it's ad campaign with Mandira Bedi for Extraaa Innings will bare it's plans for the ICC Champions Trophy tomorrow (1 September) at a media do.

Latest Reads
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories