Reality television gets fashion savvy on CBS with Hilfiger

MUMBAI: US broadcaster CBS has announced a new reality series called The Cut and has roped in American fashion icon Tommy Hilfiger for the same.

The show will pit 16 style-savvy contestants against each other in a competition to find America's fashion trendsetter of tomorrow. Hilfiger will host the series and ultimately mentor the winner who will be awarded the opportunity to design his or her own collection under the Tommy Hilfiger label. The winner gets the chance to become the next great American designer.

The 13-episode series comes to CBS from Lions Gate Television and Pilgrim Films and Television. Competitors will need to show their unique sense of style and creativity to prove they have the necessary tools to survive and succeed in the high-stake fashion industry. Living together in New York, the aspiring designers will be given real fashion world challenges that will test their talent, business acumen, sales and marketing expertise, resourcefulness and style IQs.

Each week, Hilfiger and his Style Council which will consist of guest advisors, will rate the hopefuls on their results and 'cut' out one contestant. Hilfiger said, "The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream. The Cut is going to give someone the opportunity of a lifetime and help that person achieve his or her dreams."

Hilfiger launched his first signature Menswear collection back in 1984 with his updated take on button-down shirts, chinos and other classics. This immediately struck a chord with consumers. Today from clothing and home collections to fragrances and eyewear, Hilfiger's products generate around $3.5 billion in annual worldwide retail sales.

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