Television

B4U Network appoints Satman Strategies as distributor

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MUMBAI: B4U Network India is now awakening from a comatose slumber, on the distribution front.

The network that operates two channels in India --- B4U Movies and B4U Music --- after a complete overhaul in the management team, has now finalised a distribution deal with Satman Strategies Pvt Ltd.

Satnam Strategies will be handling the distribution of B4U Movies and B4U Music for the territories of South Asia, including India, Bangladesh, Nepal and Bhutan.

The company, a part of the Satellite Media Group, works through its network of offices in major cities as well as its 50 strong dealer network and representative offices in neighbouring countries.

In the past, the company has been involved in the design and implementation of the distribution strategies of several satellite channels, such as Sab TV, CMM Music, TV 5, DW TV and Aastha TV. In addition, Satman have also distributed, in selected territories, other channels such as Cartoon Network, HBO, CNN, Zee TV and its associated channels.

Launched in May 2000, B4U network's B4U Movies is a subscription channel while B4U Music is free to air.

B4U India head of operations Ravi Nair says, "SMG's expertise and experience in the satellite distribution industry will strengthen B4U's distribution strategies and further enhance the distribution of its two channels in India. We are looking forward to a fruitful relationship between the two companies".

According to SMG CEO Sudeep Malhotra, "We have been directly or indirectly involved with B4U since its inception, we now move ahead to the next level and together relaunch both the channels and gain better reach through more effective distribution."

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