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Satnam Strategies will be handling the distribution of B4U Movies
and B4U Music for the territories of South Asia, including India,
Bangladesh, Nepal and Bhutan.
The company, a part of the Satellite Media Group, works through
its network of offices in major cities as well as its 50 strong
dealer network and representative offices in neighbouring countries.
In the past, the company has been involved in the design and implementation
of the distribution strategies of several satellite channels, such
as Sab TV, CMM Music, TV 5, DW TV and Aastha TV. In addition, Satman
have also distributed, in selected territories, other channels such
as Cartoon Network, HBO, CNN, Zee TV and its associated channels.
Launched in May 2000, B4U network's B4U Movies is a subscription
channel while B4U Music is free to air.
B4U India head of operations Ravi Nair says, "SMG's expertise
and experience in the satellite distribution industry will strengthen
B4U's distribution strategies and further enhance the distribution
of its two channels in India. We are looking forward to a fruitful
relationship between the two companies".
According to SMG CEO Sudeep Malhotra, "We have been directly
or indirectly involved with B4U since its inception, we now move
ahead to the next level and together relaunch both the channels
and gain better reach through more effective distribution."
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