Personal display sales to impact sale of big screen TV sets in US: report

MUMBAI: In the US two new products are on the horizon -- the viewer headset and the Personal TV.

Over the next two years, wireless services and consumer electronics companies, in combination with personal display developers, will introduce a new generation of communications and entertainment solutions incorporating headset personal displays. By 2008 a new report has forecast that sales of such display headsets will top $1 billion.

The study Personal Displays: Opportunity Analysis and Forecast 2004 was published jointly by McLaughlin Consulting Group (MCG) and Insight Media. It has noted that the sustained performance improvements and price reduction of microdisplays used to make personal display headsets are driving this phenomenon.

Steve Marsland the author of the report added, "Our industry survey found a strong commitment throughout the solutions value chain to make these consumer applications real. There are two major opportunities: a monocular personal Viewer Headset peripheral for information appliances and a binocular Personal TV display."

The study has analysed the key performance and price hurdles for consumer Personal display applications as well as the costs for the content, services, and the human factors and ergonomic hurdles. The viewer headset and personal TV are seen as low hanging fruit due to ready availability of content and host systems for the peripheral displays.

The emergence of new personal displays will impact both the design and the existing sales of a variety of the existing consumer electronics products. They include cell phone headsets, portable DVD players, big-screen TVs, PDAs and GPS Navigation Systems.

The McLaughlin Consulting Group (MCG) provides a range of consulting services relating to electronic displays, advanced electro-optical technologies, materials science and nanotechnology.

The Connecticut headquartered Insight Media is a full-service market research company specialising in microdisplay-based products in the projection and near-to-eye segments. It track the full supply chain, finished products and distribution of these microdisplay-based products through its various newsletters, technology reports, forecasts, conferences and custom consulting activities.

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