MAM

Aaj Tak preparing for a makeover

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/05/04/Aaj%20Tak.jpg?itok=ybqUsHfp

NEW DELHI: After having caught the fancy of the middle class and set new trends in news watching, arguably countries subse tez channel, Aaj Tak, is now preparing for a makeover. Reason: target newer set of viewers and become classy.

According to sources in the Aroon Purie-controlled TV Today Network, the parent organisation for Aaj Tak and English sibling Headlines Today, preparations are underway to give the Hindi news channel a new look, which would include programming and on-air changes.Though a date hasn't been fixed yet for the changes to be effected, but the sources indicated it's likely to happen some time in September.

What are the changes that are being contemplated in Aaj Tak? Details are being closely guarded, but news bytes filtering out of the organisation indicate that news anchors, presenters, reporters and programming line-up would all undergo changes to present a more upmarket look and feel.

Without taking names, the sources hinted that Aaj Tak's brand positioning (unlike that of, say, NDTV India) has been that it is a product for the masses and which has yielded tremendous dividend. But it is now increasingly felt that the time has come to even tap the `class', apart from the mass.

Keeping this basic theory in mind, the changes are being planned, which may also include getting some hipper-looking news anchors on to the channel and that may herald the arrival of new faces and also return of some more old guards.

Meanwhile, Aaj Tak is also exploring furthering its ties with Sony Entertainment TV's flagship channel, Sony, for marketing alliances, which would include cross-promotions on some popular programmes on both the channels.

For example, Aaj Tak's health programme, Subse Fit, has featured some artistes from Sony's popular soap Saakshi and, in return, Aaj Tak's pop-ups have appeared during the airing of Saakshi.

Now, Aaj Tak is looking at ways how such initiatives could be taken forward that may entail weaving in references to Subse Fit on Aaj Tak in the storyline of other Sony serials like Jassi or Aayushman.

It's action time at Aaj Tak because only the subse fit would corner viewership and advertising revenue, even though NDTV India has been constantly snapping at Aaj Tak's heels.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/varun.jpg?itok=gcsvr2E5
Guest Column: The role of digital marketing in achieving better ROI during festive seasons

When it comes to the world of marketing and advertising, festivals provide a unique opportunity to reach a wide audience with an almost singular emotion- “celebration”. And while in western markets, this peak season is predominantly during Christmas, it is a completely different ball game in India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/kkr.jpg?itok=BQrrzrn4
KKR announces Kaustabh Jha as new Head of Marketing

Kolkata Knight Riders announces the appointment of Kaustubh Jha as Head of Marketing. Kaustubh comes with over 10 years of experience in partnerships, content marketing and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/havmor.jpg?itok=fPaeo2wm
Havmor appoints Anindya Dutta as managing director

Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has appointed Anindya Dutta as its new managing director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/mangaldeep.jpg?itok=p_beeGCg
Mangaldeep's conversation with God with Bhumika Chawla

ITC’s leading incense stick brand, Mangaldeep, has launched a unique ‘slice of life’ campaign that depicts everyday conversations with God.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/meidabazar.jpg?itok=-99-GgVe
Medikabazaar hires senior leadership team in line with its growth plans

Medikabazaar, India’s leading B2B online aggregator for medical supplies recently announced the appointment of Dr. Akash Rajpal as Executive Vice-President, Marketing and Product Management.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/birla.jpg?itok=QzOGUOrn
Birla Ayurveda launches medicines and personal care products

Birla Ayurveda, a part of the Yash Birla Group, launched its collection of personal care products and medicines.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/dd.jpg?itok=UyHZywlk
Hindware Atlantic Water Heaters launches first campaign

The TVC highlights O'Pro Protection Technology & Titanium Core Shield that enhances the life of water heaters.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/bms.jpg?itok=snzs1g2y
BookMyShow appeals to parents on Children's Day

This Children’s Day, BookMyShow has a special message for all parents.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/godrej.jpg?itok=lQTO1E4-
Godrej Appliances wants to break gender roles this Children’s Day

This children’s day, Godrej Appliances brings #LetsStartRight, a campaign questioning the prevalent mindsets in the Indian society in terms of set gender roles and emphasising the need to break free early.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories