Optimystix targets March '05 for international debut

MUMBAI: Things are certainly looking up for format show specialists Optimystix. The production house which took a leap into the fiction arena early this year with Yeh Meri Life Hai, is in advanced talks with a European broadcaster to produce a show.

"We are targeting March 2005 for the launch of our first international project on a European broadcaster," says Optimystix CEO Rajiv Vyas.

Indian entertainment media in recent times; Hindi film industry in particular; has been touted as the 'flavour of the season' overseas. What with select Indian films doing good business abroad and mainstream Indian artistes working on international projects, targeting the lucrative diaspora market seems like a sensible approach. But television is a different ball game altogether.

Optimystix, however, is not targeting the "safe" NRI pockets. "We are in talks with several European producers. While talks for one show are finalising, we would make the broadcaster's name public once the deal is firmed up," Vyas adds.

"We have come up with original content specifically for the European market," Optimystix director Sanjiv Sharma offers.

"Indian content is coming of age. With Indian production houses having successfully adapted several international formats successfully in recent times, international broadcasters can assess our programming better," Sharma adds.

As of now, the production house has hired an agent abroad to help it co-ordinate with producers there. But the three-man team behind Optimystix (Vipul D Shah, Sharma and Vyas) isn't quite keen on international joint ventures for now. "While couple of talents abroad have approached us, but we are yet to take a decision on it. But we also have amazing talent in India, which is at par with any other," Vyas asserts.

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