| Indian entertainment media in recent times; Hindi film
industry in particular; has been touted as the 'flavour of the season'
overseas. What with select Indian films doing good business abroad
and mainstream Indian artistes working on international projects,
targeting the lucrative diaspora market seems like a sensible approach.
But television is a different ball game altogether.
Optimystix, however, is not targeting the "safe" NRI
pockets. "We are in talks with several European producers.
While talks for one show are finalising, we would make the broadcaster's
name public once the deal is firmed up," Vyas adds.
"We have come up with original content specifically for the
European market," Optimystix director Sanjiv Sharma offers.
"Indian content is coming of age. With Indian production houses
having successfully adapted several international formats successfully
in recent times, international broadcasters can assess our programming
better," Sharma adds.
As of now, the production house has hired an agent abroad to help
it co-ordinate with producers there. But the three-man team behind
Optimystix (Vipul D Shah, Sharma and Vyas) isn't quite keen on international
joint ventures for now. "While couple of talents abroad have
approached us, but we are yet to take a decision on it. But we also
have amazing talent in India, which is at par with any other,"