GRB Entertainment pens new deal with SBS Broadcasting

MUMBAI: GRB Entertainment has signed two licencing agreements with SBS Broadcasting in the Netherlands. This was announced by GRB Entertainment vice-president international distribution Marielle Zuccarelli.

The first deal is for the 10-episode reality series Next Action Star as well as the Joel Silver produced action TV movie Bet Your Life; both of which have recently been aired in the US on NBC. The second agreement is for the highly-rated reality series The Surreal Life 2.

Both deals were negotiated by Zuccarelli for GRB Entertainment with SBS Broadcasting head of acquisitions Gijs Tulleken for overseeing the Next Action Star deal and with SBS Broadcasting senior vice-prsident Bart Soepnel for The Surreal Life 2 sale.

A shot from 'Bet Your Life'

The titles included in this agreement are Next Action Star which is a co-production with Silver Pictures and is a search for America's next male and female action stars. The winners, chosen through competition and voting, star in an action film produced by Silver Pictures titled Bet Your Life. The film revolves around a compulsive gambler who agrees to take the ultimate gamble and bets his life.

The Surreal Life 2 brings together a diverse group of some of America's most beloved celebrities, including Erik Estrada, Rob 'Vanilla Ice' Van Winkle, Tammy Faye Bakker, Ron Jeremy, and Trishelle Canatelle. This unlikely group of housemates move in together and share a funky house in the Hollywood Hills for ten days.

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