| The show will air in a late-night slot from 23 September
and is scheduled to run for six months. Each episode will feature
an interview with a celebrity on five songs they have chosen in five
predefined categories: the past, the present, the future, a dedication
and the celebrity's all-time favourite track.
The relevant music videos will be played around their choices and
the format will also include a run-down of the top fives in the
singles, download and ringtones charts.
The show aims at a younger audience and viewers will be encouraged
to send texts and picture messages to the programme with the best
appearing on screen.
The Orange Playlist isn't the first attempt to capitalise
on music's success - ringtone sales now beat CD single sales - in
new media formats. Virgin and Napster announced last week they would
be offering an online music chart, to hit the market just days before
the Beeb's own download offering.
The emergence of new ringtone and music download charts confirms
the rising importance of these media, which are growing rapidly
at the expense of CD sales.
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