Star to launch Star One by October end

NEW DELHI: Star India is all set to launch its new channel, Star One, towards the end of October and the profile of the channel can be described as almost "Star World in Hindi."

Speaking to on the sidelines of a press conference today to announce two new shows on Star Plus, Star India COO Sameer Nair said, "Work on the new channel is underway at present and it would be unveiled with at least 25 new programmes."

Asked what sort of programming would be seen on Star One, Nair, without divulging the exact nature of programming, said, "In a nutshell it (the proposed channel) could be described as Star World in Hindi. Most of the programming would be of that type."Quizzed further on the issue, Nair said, "By and large, programmes on Star Plus, the flagship channel, had revolved round the family, but Star One fare would be of a different milieu --- outside the ambit of the family."

For example, one such programming, under production, revolves round the legal profession, but cannot be "termed a courtroom drama."

Existing and some new producers are doing the programmes for Star One, though Balaji Telefilms, Star's most favoured production house, is producing only one show in the present crop of 25 new shows. Rose, which came up with Jeet on Star Plus, is also producing a show for Star One.

The line-up is being attempted in such way for Star One that at least six months of programming is almost ready so that airtime could be sold in bulk and in advance for those six months.

According to Nair, "Unlike Star Plus where we unveil new shows almost every quarter, for the new channel, programme changes would be made on a six-monthly basis." However, he also added that selling of airtime for Star One has not started yet.

Star Plus, arguably India's No. 1 Hindi entertainment channel, is also likely to re-introduce the now-legendary and path-breaking game show, Kaun Banega Crorepati, (KBC) sometime in May 2005 on a four-times-a-week basis.

"If the shooting for KBC starts in April next, depending on Mr. Amitabh Bachchan's dates, the show can be put on air in May as we do give a lot of importance to the immediacy factor," Nair said.

Though some innovations are being planned --- like an improved interactivity through SMS on cell phones and an increased prize money for participants --- Nair feels that the actual jackpot for the game show is likely to remain Rs. 10 million. More so as Bachchan, reportedly, is against changing the basic format of the show as it may introduce creeping flippancy in the programme. Bachchan's contract for KBC, according to Nair, is valid for another 85 episodes.

With the flagship channel continuing to retain the No. 1 spot, Star Plus' programming budget for the financial year 2004 (ending June 30, 2005) has been upped by between 15 and 20 per cent.

Nair, of course, refused to divulge the exact figures or hold forth on Star's proposed foray in KU-band DTH television services, which is being done in association with the Tatas and is hanging fire at the information and broadcasting ministry.

Latest Reads
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People
BARC Data: Republic TV continues to lead English news

Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

Television TV Channels Viewership
Colors emerges leader in GEC urban in BARC's week 23 data

Viacom18's free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions...

Television TV Channels Viewership
Get on Deck for the premiere of Pirates of the Caribbean: Salazar’s Revenge

MUMBAI: Theunscrupulous legend- Captain Jack Sparrow,is all set to commandeer the Home of Hollywood Blockbusters – Star Movies. The channel will air the latest film of the popular Pirates series, Pirates of the Caribbean: Salazar’s Revenge onJune 17 at 1 pm & 9 pm.

Television TV Channels English Entertainment
Sony partners with Markscan to tackle illegal streaming during FIFA World Cup

The 2018 FIFA World Cup kicks off today with the host nation Russia taking on Saudi Arabia. While the world's top teams will battle it out on the pitch, Sony Pictures Network India (SPNI) is tackling a different set of opponents off it. Broadcasters have been dealing with the menace of illegal...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories