Television

Reality TV goes in for localisation in India

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MUMBAI: Reality TV, an entertainment channel that entered India in 2003, depicts stories of real people in real life situations and shows events as they actually happened. Now Reality has taken steps towards localisation of the channel in India by way of introducing fillers.

The fillers -- captured thrilling and astonishing true life vignettes -- will be aired on the channel starting in the end of this month. These three-minute India-specific creative fillers cover a variety of themes and each one of these would be a stark portrayal of the unconventional Indian.

Four-limbed writer, candle haircutter, electricity man and supernatural woman are among the ones to make a debut on the channel. These fillers have been shot in ten different locations across the country and have been produced in India in collaboration with Zonsta Creation, stated the press release.

Chief programming officer of Reality TV Chris Sharp said, "The encouraging response received from the audience in India has helped us take this step towards localisation of the channel. This further reaffirms our commitment to providing a complete entertainment channel to our viewers. These fillers will carry forth our tradition of providing non-stop real-life entertainment. The production of these fillers is part of several other initiatives, which we will be undertaking to get closer to our audiences in the country."

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