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The partnership between MSN and Fox Sports kicked off on 1 July.
The redesigned site offers fans and marketing partners a rich blend
of editorial content and fast, easy access to breaking news, scores,
streaming video, game highlights and much more.
The increased traffic to Foxsports.com on MSN in July was propelled
by several major sports events, including the Tour de France, the
British Open, Wimbledon and the Major League Baseball 2004 All-Star
Game, which aired on Fox.
Video streaming proved to be another significant performer on the
new MSN site. Broadband users sought out millions of streams from
Fox Sports and Fox Sports Net content, including clips from the
Best Damn Sports Show Period; I, Max ; and the Regional
Sports Reports.
Also, Foxsports.com debuted its sports and entertainment-themed
area called Funhouse for MSN users. The Funhouse instantly became
a highly viewed sections on the site, appealing to a broad cross-section
of the global MSN audience. The area focuses on light, entertaining
sports news including sports gossip and interviews from Best
Damn Sports Show Period star Leeann Tweeden, photo galleries
and off-beat sports columns.
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