| Kids will be an integral part of the decision making
process, right from identifying the need for such a channel to creating
and selecting its content. The 20 selected kids will visit Mumbai
once every six months and also will be monitoring the programming
from their home towns.
Hungama TV COO Purnendu Bose said, "The Captains Hunt is a
definitive step towards the channel's commitment to deliver quality
multi-genre entertainment to Indian kids. It primarily seeks to
give kids a platform to showcase their personalities."
Bose added further, "The promotional drive will take off soon
and will target children in their schools and wherever kids gather
often, such as restaurants, kids shops, etc."
"The other 20 who did not become captains will also be associated
as part of the marketing strategy," Bose added.
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