Zee to 'keep pushing' Zee Cinema for Singapore

MUMBAI: Zee Network, which launched a dedicated beam of Zee TV for Singapore on 1 June, is now concentrating on getting Zee Cinema launched in the market.

"We will keep pushing zee Cinema and as and when it is possible we will put the channel on," Zee Network president international business Abhijit Saxena told

Explaining the issues the network faces to get distributed in the Singapore market Saxena elaborates: "Singapore is a very controlled market. There, introducing any new channel becomes very difficult because the cable service provider's capacity is limited at the moment. Also, there are certain restrictions in providing the number of Indian channels to the limited Indian audiences there. Hence, at the moment, it is only Zee TV."

Zee has been engaged in negotiations with its Singapore's local cable service provider StarHub to carry more Zee family channels in the country. Reportedly, Zee is also waiting for StarHub to launch its digital service so that the service provider will have the capacity to accommodate more channels. At the moment, Zee TV has 25,000 paid subscribers in Singapore at the rate of Singapore $8.

Zee Network has Zee TV and Zee Cinema presently available in the US while in the UK Zee TV, Zee Cinema, Zee Music and Alpha Punjabi are available. The Middle East markets have Zee channels Zee TV, Zee Cinema, Zee News, Zee Music and Alpha Gujarati. In Africa Zee TV is available.

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