| These two entertainment companies have tied up with
Comcast Corp and Time-Warner Cable to add Bollywood movies to their
video-on-demand channels. The venture makes it possible for over six
million digital cable subscribers of Comcast and Time-Warner to have
direct access to "Bollywood-On-Demand/Video-on-Demand" (BOD-VOD).
BOD-VOD will amalgamate an array of movies, series and music videos
from India's Bollywood community.
212 media was responsible for content and programming of the new
service and Schramm would provide marketing and strategic distribution
support, said president Joe Schramm.
BOD, according to Warner Cable, is part of a diversity initiative.
The company rolled out a Bollywood service from July in all 31 of
its markets nationwide.
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