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Abhijit
Pradhan
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Speaking exclusively to indiantelevision.com, UTV COO Vikas
Varma states, "Abhijit is the best as far as strategy planning
and implementation is concerned. He is going to be my biggest asset.
He will also be key in providing 'outside the industry creative
instigators' for ensuring creative freshness. He will be a strategic
factor in UTV making a paradigm shift from the way a traditional
production house operates."
Channel directors will now be reporting to Pradhan who will be
directly reporting to Varma.
Pradhan, who was with Contract for six years, was a brand custodian
as well as a founding team member of Core Consulting, which is a
marketing/ customer consulting outfit started by Contract Advertising
(a member of the WPP group). Cadburys, Godrej and Portico were some
strategic accounts that he handled at the agency.
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