MAM

CNBC-TV 18 to launch 'Masterstrokes' with Harsha Bhogle

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/05/05/CNBC-TV18.jpg?itok=NDyjaqQ4

MUMBAI: CNBC–TV 18 has launched a new show called Masterstrokes. The show will have 10 episodes of half hour each and will draw inferences from sports for business and will have thorough in-depth interaction and discussions between sports personalities and businessmen.

The show will be hosted by Harsha Bhogle. The guest line up from the sporting fraternity include Sanjay Manjarekar, Rahul Dravid, Saurav Ganguly and Ravi Shastri. From the business community, personalities like Bharat Puri, Niall Booker, Adi Godrej, Uday Kotak, YC Deveshwar and Harsh Goenka will grace the show.     

Bhogle flagged off the show at a launch party in Mumbai. The first episode of Masterstrokes will be aired on CNBC – TV18 on 24 August at 8:30 pm with a repeat telecast of the episode on Sundays at 9:30 pm.

Each show will focus and discuss various topics like team building, leadership, managing change, success, handling failure, executing strategies and others that the panelists would address based on their personal experiences.

Said Bhogle, "It was fascinating to see how business leaders, people in control of careers, of major financial conditions, thought about issues that I had seen in the world of sport... especially leadership and team building. We need more of such convergence in society, because, inherently the values that drive people are the same."

CNBC –TV 18 CEO Haresh Chawla said, "Masterstrokes is part of CNBC–TV18's new line-up of dynamic and innovative business programmes, in line with the changing needs of the Indian business viewer. This path-breaking series is yet another example of how CNBC –TV18 continues to make business programming more alluring and compelling for viewers. It is an attempt to connect disparate business audiences by drawing relevant parallels between the competitive worlds of business and sports. Masterstrokes on CNBC – TV 18, anchored by Harsha Bhogle, will delight viewers by bringing together rich insights from sporting legends & business leaders. The series promises to unravel the dimensions of success common to both sports and business – our viewers are bound to profit from this."

The show has been conceived for CNBC - TV 18 by Bhogle's wife Anita.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Tanmay-Mohanty_0.jpg?itok=2GxsCYqy
India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent in both 2016 and 2017, reaching USD 566 billion by the end of 2017. Zenith predicts that ad expenditure growth for India in 2017...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Kaizad-Pardiwalla.jpg?itok=dPS1-SUV
Jack in the Box Worldwide appoints Kaizad Pardiwalla as president

MUMBAI: Integrated communications agency, Jack in the Box Worldwide, a part of The 120 Media Collective, has appointed Kaizad Pardiwalla as president, with the aim to lead its ambitious growth strategy. Kaizad, who joins from Orchard Advertising, where he was Chief Operating Officer. He will report...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Sam-Balsara.jpg?itok=oWuQGGuS
'Name and shame delinquent channels'

MUMBAI: Media buying and planning (advertising) agencies and brands reacted strongly or cautiously when it came to commenting on famous yet delinquent television channels suspected of wrongdoing by India's only TV ratings points (TRP) body. Broadcast Audience Research Council (BARC), the only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/keegan-pinto.jpg?itok=aXxgzasY
Pinto new creative head - FCB Ulka (West), NCD - branded content

MUMBAI: In a significant development, FCB Ulka today announced the appointment of Keegan Pinto as Creative Head - FCB Ulka (West) and National Creative Director - Branded Content. In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Pooja-Verma.jpg?itok=RhcxGMV6
Branded Content isn't all about visibility: Maxus ESP's Pooja Verma

MUMBAI: Gone are the days when brands would like a piece of popular content and sponsor it, or spend some marketing budget over product placements. It starts with finding out the brand objectives first and matching it with the relevance of the content. It is not limited to a movie association...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/LetsShave%2C.jpg?itok=HEwjHBDO
LetsShave, a grooming statement

MUMBAI: It’s groovy, it’s uber cool and it’s funny. LetsShave.com's new promotional video, which was recently released, has all the elements of the new age men’s world. In an event held in Chandigarh, LetsShave Team and the invitees couldn’t resist shaking a leg as the goofy video played on a...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Posterscope-800x800.jpg?itok=oWCkFE8D
Posterscope shines at Global Marketing Awards

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards. With more than 30 awards in its kitty, this year has surely been a remarkable one for Posterscope India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Julie-Woods-Moss800x800.jpg?itok=e6xxWQVk
Tata Communications celebrates 'spirit of India'

MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Narendra-Modi.jpg?itok=hokfV4rW
Demonetisation: Paytm & SBI most talked about on Twitter and Insta

MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories