Taj TV secures Lanka cricket rights for $50 million

MUMBAI: Taj Television, holding company of Dubai-based sports broadcaster Ten Sports, has signed with Sri Lanka Cricket a broadcast rights deal that runs from January 2005 to 2008. The cost of the acquisition --- a whopping $ 50 million.

According to reports in the Sri Lanka media, Taj Television officials were supposed to have met SLC officials last evening to finalise the deal.

It was in June that SLC called for tenders for the TV rights. Taj Television, as the incumbent rights holder, had been allowed to match the best offer after the tenders closed. Among the international tenders that came in, the highest bid was $ 48 million, reportedly put in by Dubai-based digital satellite broadcaster ARY. The next highest bids were by sports marketing agency World Sport Group with $46.6 million and ESPN Star Sports with $40.6 million.

A point of note is that Taj Television and ARY, which broadcasts mainly in the Middle East and Europe, jointly hold the contract to broadcast Pakistan's home cricket matches in a $42.6-million deal that began last year and runs until 2008.

At $ 50 million, this is by far the highest ever amount Sri Lanka Cricket has obtained for broadcast rights. Even Taj TV's initial bid of $33.5 million was higher than any the SLC had ever received, which puts in perspective the size of the final sale. While Taj TV officials were unavailable for comment, it is to be assumed that the additional $ 2 million it paid out was to lock in subsidiary rights like broadband.

According to information available with, there were a total of 12 bidders that threw their hats in the ring for rights ranging from broadband telecast to in-stadia hoardings. Willow TV (broadband), Madison Outdoor Media Services (Moms), and even CBFS (the Sharjah event company that is also promoted by Taj TV owner Abdurrahman Bukhatir) were among those that bid.

The reason the rights went for such a high cost was largely because of one thing --- the guarantee of visits by India to the island nation. The SLC has managed to get the Board of Control for Cricket in India (BCCI) to confirm three tours (which includes two triangulars) for the period the contract runs.

An immediate problem the $ 50-million "windfall" will allow the SLC to resolve is the compensation suite that World Sport Nimbus, the agency that held the international television rights to Sri Lankan cricket until 2001, won against it in a Singapore court of arbitration.

WSN reportedly won damages worth $ 7 million from the Singapore court over the premature termination of its contract.

Latest Reads
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday

Television TV Channels Regional
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories