Television

Taj TV secures Lanka cricket rights for $50 million

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/05/Itv_4.jpg?itok=40QyUAtI

MUMBAI: Taj Television, holding company of Dubai-based sports broadcaster Ten Sports, has signed with Sri Lanka Cricket a broadcast rights deal that runs from January 2005 to 2008. The cost of the acquisition --- a whopping $ 50 million.

According to reports in the Sri Lanka media, Taj Television officials were supposed to have met SLC officials last evening to finalise the deal.

It was in June that SLC called for tenders for the TV rights. Taj Television, as the incumbent rights holder, had been allowed to match the best offer after the tenders closed. Among the international tenders that came in, the highest bid was $ 48 million, reportedly put in by Dubai-based digital satellite broadcaster ARY. The next highest bids were by sports marketing agency World Sport Group with $46.6 million and ESPN Star Sports with $40.6 million.

A point of note is that Taj Television and ARY, which broadcasts mainly in the Middle East and Europe, jointly hold the contract to broadcast Pakistan's home cricket matches in a $42.6-million deal that began last year and runs until 2008.

At $ 50 million, this is by far the highest ever amount Sri Lanka Cricket has obtained for broadcast rights. Even Taj TV's initial bid of $33.5 million was higher than any the SLC had ever received, which puts in perspective the size of the final sale. While Taj TV officials were unavailable for comment, it is to be assumed that the additional $ 2 million it paid out was to lock in subsidiary rights like broadband.

According to information available with indiantelevision.com, there were a total of 12 bidders that threw their hats in the ring for rights ranging from broadband telecast to in-stadia hoardings. Willow TV (broadband), Madison Outdoor Media Services (Moms), and even CBFS (the Sharjah event company that is also promoted by Taj TV owner Abdurrahman Bukhatir) were among those that bid.

The reason the rights went for such a high cost was largely because of one thing --- the guarantee of visits by India to the island nation. The SLC has managed to get the Board of Control for Cricket in India (BCCI) to confirm three tours (which includes two triangulars) for the period the contract runs.

An immediate problem the $ 50-million "windfall" will allow the SLC to resolve is the compensation suite that World Sport Nimbus, the agency that held the international television rights to Sri Lankan cricket until 2001, won against it in a Singapore court of arbitration.

WSN reportedly won damages worth $ 7 million from the Singapore court over the premature termination of its contract.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/Kapil_Sharma_Show.jpg?itok=SXRBwXr7
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/aaj.jpg?itok=WTXjyKeT
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/news.jpg?itok=PDqQIFhw
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/flix.jpg?itok=1RgvxTpA
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/star.jpg?itok=Xao8ACOH
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/cn.jpg?itok=BRpRY0Oq
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories