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Quoting TAM research data, an official release states that [V]
has also grabbed the highest channel share across the entire TV
viewing band during the Saturday time slot (repeat airing) in Mumbai.
The
show, which airs on Thursday at 8 pm, clocked a viewership of 4.4
million across the country within three weeks (week 27/04- week
30/04) of its airing.
Get
Gorgeous also dominated channel share for the 8 - 8:30 pm slot
on Thursdays, among music channels, the release adds.
[V]'s TVR in Mumbai rose from 0.1 in Week 27/04 to 2.2 in Week 30/04,
the biggest growth spurt in viewership for any show on a music channel
when viewed within a one week span.
"We have further consolidated our leadership position with
a continued thrust on innovative & interactive programming content.
The soaring success of [V] Get Gorgeous and other such reality
shows like [V] on the Run, Popstars 1 & 2 etc., has clearly
reinforced that we are undoubtedly the pioneers of reality television."
Channel [V] head honcho Amar K Deb asserts.
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