'Get Gorgeous' spruces [V]'s channel share

MUMBAI: Reality shows rule the roost at Channel [V].

And it is paying rich dividends for Star's music arm, the channel claims, detailing how its reality hunt Get Gorgeous has helped [V] grab 21 per cent channel share in Mumbai.

Quoting TAM research data, an official release states that [V] has also grabbed the highest channel share across the entire TV viewing band during the Saturday time slot (repeat airing) in Mumbai.

The show, which airs on Thursday at 8 pm, clocked a viewership of 4.4 million across the country within three weeks (week 27/04- week 30/04) of its airing.

Get Gorgeous also dominated channel share for the 8 - 8:30 pm slot on Thursdays, among music channels, the release adds.

[V]'s TVR in Mumbai rose from 0.1 in Week 27/04 to 2.2 in Week 30/04, the biggest growth spurt in viewership for any show on a music channel when viewed within a one week span.

"We have further consolidated our leadership position with a continued thrust on innovative & interactive programming content. The soaring success of [V] Get Gorgeous and other such reality shows like [V] on the Run, Popstars 1 & 2 etc., has clearly reinforced that we are undoubtedly the pioneers of reality television." Channel [V] head honcho Amar K Deb asserts.

Latest Reads
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories