Television

Geo TV to set up distribution base in India; plans to start India-specific feed

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/05/Geo%20TV.jpg?itok=QIab2rGW

NEW DELHI: Geo TV, the satellite television venture from the Pakistan-based Jung Group, plans to set up distribution base in India and also start an India-specific feed of the channel.

Speaking to indiantelevision.com on the sidelines of the Cable Quest-organised broadcast and cable show here, Geo TV's director distribution Hasan Mustafa said, "We have some interesting plans to undertake aggressive distribution initiatives in India as we feel there's a huge market available to us here."

At present, Geo TV, an Urdu-language channel that broadcasts entertainment and news-based programmes, is available in India on Dish TV's DTH platform, apart from some pockets in the country where the local operators feel there is a concentration of Muslim population.

According to Mustafa, though he would not be able to give a time frame to the initiatives planned, but they are likely to happen soon. "The India feed is being put together and it would be different from the Geo TV that is currently being viewed here," he added.

The main purpose of the India feed is to have more Indian programming on the channel, which need "not necessarily mean accepting advertisements from companies based here." He added, "We are looking at having only entertainment-oriented programmes for the India feed."

Mustafa pointed out that Geo TV would continue to be a digitally free to-air channel s this is one of the surest way of increasing penetration in the Indian cable and satellite TV market.

With a stiff distribution target for India, Geo TV plans to seed the market with about 10,000 integrated receiver decoders (IRDs) amongst the cable ops free of cost in the initial phase.

"The decoder box does cost about Rs. 5,000, but we are looking at subsidizing it and unveil attractive packages for the Indian cable operators," Mustafa said.

As part of the distribution plan, Geo TV is also weighing the option of siding with an existing bouquet that may just help in giving a fillip to the penetration process.

Though he refused to confirm or deny it, cable industry sources indicated that in recent times, Geo TV has been holding talks with Zee Turner, Star India and even a LK Modi company for distribution purpose. Amongst some other channels, the Modi company also looks after the distribution responsibilities of another Dubai-based channel, Ten Sports.

"We are talking to everybody," Mustafa said, adding that investments would not be a problem for Geo TV.

Earlier, Geo TV has said that with a conscious bridge the Indo-Pak chasm, it would sign up a number of Indian TV artistes and producers for projects.

Among some of the Indo-Pak programming scheduled are the Sunil Salgia directed sitcom Lakhon Mein Teen. The 52-episode comedy involves around the adventure of three friends -- two Pakistanis and one Indian -- who go to Dubai in search of a job. The cast includes Ashok Saraf and Pakistan's Javed Sheikh and Ismail Tara as the three friends. Ravi Gosain and Anil Pandit are also roped in for the sitcom.

Geo TV went on air from August 14, 2002. The channel broadcasts 24 hours a day from Dubai Media City to give viewers in UAE, Pakistan, Mauritius, the US and Bangladesh news, besides reality and talk shows, soaps and quiz shows.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/vinit.jpg?itok=KKGn2OLY
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star.jpg?itok=K3XoMVlt
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/nat-geo.jpg?itok=d0gKCXTS
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/logo.jpg?itok=kqtvgsLH
Viacom signs deal with pocket.watch for small screen content

Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories