Monisha Singh joins Miditech as VP programming

MUMBAI: The cat is out of the bag. Former UTV creative director Monisha Singh, who called it quits at Ronnie Screwvala's company last month, has joined the Alva brothers-promoted Miditech.

Based in Mumbai, Singh will be heading Miditech's fiction and entertainment division as vice-president programming. Additionally, Singh has also been inducted onto the Miditech board of the directors.

For the 27-year-old Singh, today marked her first official working day at Miditech.

Speaking exclusively to indiantelevision, Miditech CEO Nikhil Alva offered, "We are very serious about expanding in the fiction and entertainment space. Monisha Singh's appointment is just one indicator of that intent."

As part of the expansion plan, Miditech has already shifted to larger offices in Mumbai's Andheri East suburb. Besides that, the production house is also setting up a separate state of the art post production studio in Andheri East, which should be up and running in a month's time, Alva says.

Singh's is just among the more higher profile appointments that Miditech is in the middle of undertaking. Alva says that from the present staff strength of 30-35 in Mumbai, it will go up to around 60 in the next two months.

Singh, an economics graduate and mass communications post graduate, began her career with Ekta Kapoor's Balaji Telefilms as a creative director. This was when India's premier soap factory was still a fledgling production house.

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