Television

Indianised Sesame to start airing by Dec'05

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/06/Sesame%20Workshop.jpg?itok=0f731OIw

MUMBAI: Sesame Workshop, whose India operations launched last week, plans to start airing its Indian content by December 2005.



A research team comprising educators, media programmers and child development experts led by experts from New York is to identify the edutainment needs of the region.



Sesame Workshop project director for India Isheeta Ganguly gave an idea of the programming format which was being considered. Speaking exclusively to indiantelevision.com, Isheeta said, "The format has three key components, all of which we plan to produce locally. First is the studio segment which comprises the Muppets and the localised street set. The second segment is live action which will be reality based and shall focus on themes such as health and hygiene, team skills and building community empowerment, the third will be creative animation."



Further commenting on the India operations she added, "We see this as a sustainable project that will not only be a TV programme but will support and contribute towards launching a pre-school education movement in India. Currently the New York research and production team is engaged in active discussions with various educationists and content providers."



On being quizzed about which broadcasters were in the fray for collaborating with the workshop, Isheeta replied," We aim to have a reach on both C&S and terrestrial TV and Radio. Talks are under way and we are looking at finalising deals in the near term."



The Workshop has received a grant of $500,000 (Rs. 23.21 million) from the US Agency for International Development (USAID) to design and develop part of the preliminary research content for the show.



USAID deputy director in the Office of Economic Growth, Madhumita Gupta told indiantelevision.com that, "USAID's interest is to demonstrate and test how cutting edge tools like information and communication technology can be used to strengthen and enhance India's development agenda, especially to get outreach to the underserved on a sustainable base that is culturally sensitive and acceptable. Our support to Sesame Workshop is on account of their focus on pre-school education which is critical in giving a heads up to students who are entering into the formal system. The idea is to get the pre-schoolers to associate learning with fun."



Going by the immense goodwill and charm that Sesame carries (It has been airing for the last 35 years in the US and still going strong), it wont be a surprise to see Indian kids take to the Muppets in a big way!

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi_0.jpg?itok=acT3ghwD
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/pankaj_0.jpg?itok=akmjLFqk
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi.jpg?itok=01lFEmQF
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/amit.jpg?itok=Bc-I-Qas
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories