Television

Sahara to launch afternoon soap 'Prratima' on 23 August

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/04/Sahara%20Manoranjan_2.jpg?itok=TKjcdYwL

MUMBAI: Looks like Sahara is keen on buttressing its afternoon slot. Come 23 August and Rajaa Mukerji's (better known as Rani Mukerji's brother) maiden venture Prratima will roll on Sahara Manoranjan.

The daily will be aired every Monday-Thursday at 2:30 PM

At a media briefing hosted by Mukerji at 'The Club' (Andheri) last evening, Concept & Creative director Mukerji said that the show had been inspired by the late Tara Shankar Bandopadhyay's Bengali literature Protima. His mother Krishna and wife Jyothi are producing this Sahara show under Concept & Creative banner.

"It's a story about Prratima (essayed by Jyothi Mukerji), a dutiful daughter-in-law of the Sen household, set in old Kolkata. While Prratima is her father-in-law's choice for his son Amol (Anuj Saxena), her mother in law Sunanda (Kirron Kher) despises her immensely," Mukerji said.

So, what's new? Another saas bahu saga? Mukherji defended, "Saas bahu sagas work in our country! But my show is different from the existing ones. The mother-in-law and the daughter-in-law do not come face to face at any point of time."

"I had no hassles when I got the afternoon slot for this one. Who knows, the show may have got lost in the crowd at prime time," he added.

Kher was last last seen on TV in Dil Naa Jane Kyon, which was part of Zee's Chausath Panne series. Kher has also featured in serials like Isi Bahane, Purushkshetra, Kiron Kher Today and Jaagte Raho on the telly. On the film front, she has been lately seen in Farah Khan's Main Hoon Na and Kunal Kohli's Hum Tum.

Currently, she is doing an award-winning series ER, created by best-selling author Michael Crichton and awaiting the release of her Pakistani film Khamosh Pani directed by Sabiha Sumar.

The supporting cast of Prratima comprises Vineeta Malik, Pawan Kumar, Ekta Sharma, Raajiv Verma, Mansi Salvi, Shishir Sharma, Alka Kaushal, Nitesh Pandey, Sulbha Arya, Jayant Saverkar, Shashi Puri, Sadhna Singh, Dimple Inamdar, Buddhatiya, Shama Deshpande, Yatin Karyekar and Nigar Khan (of Lipstick fame). Jatin Lalit has composed the music score.

Rani Mukerji, who also attended the briefing, stated that her support to the project was purely emotional. "Like you'll have stood by me and helped me to reach where I am today, I request you to stand by my brother," she said.

Adding humorously, "I don't need to make any special appearances on my brother's show. If the show is good, it will last on its own steam. I do see television, for if I don't, I'll be lagging behind in life. I know for a fact that shows, which have held their own have not leaned on undue hype and hoopla (apparently, she was hinting at Kyunki..., Kahaani... and Kahiin..., the three money spinners from Balaji stable).

"I have full faith in my sister-in-law's acting abilities; she takes lessons from me every time before leaving for shooting," she added jocularly.

The show is directed by Ashok Gaekwad, who is currently busy with Star Plus' Des Mein Niklla Hoga Chand and Sony's Kkoi Dil Mein Hai. Rani revealed that she wanted Gaekwad to don the director's hat.

Emotional reasons again? "Yes," laughed the dusky actress, who is a front running contender for the Best Actress award this year (Mani Ratnam's Yuva, Yash Raj Films' Hum Tum and the yet-to-be-released Sanjay Leela's 'Black' which is carrying good reports about her extremely challenging role of a blind girl), "Gaekwad directed me in my first venture Raja Ki Aayegi Baaraat."

Continuing her support to her brother, she shot down a question from a journalist, who wanted to know whatever happened to Rajaa's pilot titled Kati Patang. Ditto when someone asked Rajaa to throw light on the reason for Prratima being so long in the making. "It's time to look forward. No controversies please," she quipped.

Prratima had Mukerji's courting controversy with Goldmines Media Limited, associates in the project. Goldmines had alleged last year that Mukerji had manhandled funds meant for the shoot.

Saxena (who has a penchant for opting out of shows- be it Sony's Kkusum, Star Plus' Saara Akaash, Sahara Manoranjan's Kuch Pal Saath Tumhara) made a hurried exit (even before the briefing started!), while Kher was conspicuous by her absence.

The briefing, which was followed by cocktails and dinner, later had some of the celebrities swinging away till nearly 2 am. Apart from Rani Mukerji, we saw Anil Kapoor, Govinda, Yash Chopra, Karan Johar, Ram Mukerji (Raja and Rani's father), Jyoti Mukerji, Girish Malik, Arjun Punj, Rajiv and Delnaz Paul, Amit and Vaibhavi Behl.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories