India needs to explore animation, gaming sector: Kiran Karnik

NEW DELHI: India has a strong footing in entertainment and IT segments, but has failed to make much progress in allied sectors like animation and gaming and support from the government is needed for the industry to go global, said Nasscom president and former country head of Discovery India Kiran Karnik.

Speaking today at the FICCI Frames Knowledge series seminar on "Career Opportunities in Animation and Gaming" Karnik said considering the large pool of talent and the growing market of TV and other visual entertainment in India, it is a "disappointing factor that India has succeeded little in developing high value items."

Nasscom (National Association of Software and Services Companies) is an apex body of IT software companies in India.

Elaborating on the enormous opportunities that exist in the animation and gaming sectors, Karnik pointed out that market has been expanding phenomenally and "currently there is a strong imbalance exists in demand and supply of animated products.

"The emerging opportunity for high value products are enormous in terms of domain specialisation and simulation, but creative talent and skills are insufficient to meet the demand that exist now," Karnik said.

Also in the field of architecture, the animation technology upgradation from two dimension to 3-dimension and the walk-throughs, which give effects of reality, is providing opportunities for career seekers.

Talking about the challenges that India faces in the global animation market, Karnik said that transforming India into a credible base for high quality animated products with quick delivery will change India's position.

"Once India is developed as a credible destination of supply, the demand will take it to greater heights and Indian animation will be at par with Indian IT sector in the global market," he said, adding, that India will then move from the position of a product provider to the level of product developer with its won intellectual property rights.

For achieving this supporting factors like effective marketing, development of world-class institutes that trains talents in the field of animation and scriptwriters, who can produce script, which is cross-cultural and acceptable to the markets, plays a vital role, Karnik pointed out.

He also called for government intervention by way of providing adequate support and incentives like direct subsidy and announcement of policies that can enhance the demand so that the sector becomes a competitive one.

Animation experts who participated in the seminar said that the countries advanced in animation are looking for the area with maximum potential 2-D animation. India should pitch for this segment if it wanted to be noticed in the international animation scenario. Actual animation production is done in 2-D, which normally required 15,000 to 18,000 drawing and when these are put together, they contribute to a 22-24 minutes animation episode.

Looking at it from the costing perspective, a 22 to 24- minute episode would cost between $ 200,000 and $250,000 in the US and Canada, while in Europe it would cost $250,000 to $300,000.

The experts said that a similar project in an Asian country, however, would work out between $50,000 to $75,000.

In 2-D animation, at the moment, most of the pre-production is done in the West. India does not really figure in the picture except for a few companies and is competing with countries like China, Philippines and Korea.

Latest Reads
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production
How Travelxp plans to conquer the travel space

Travelxp wants to travel far and wide. The Mumbai-based lifestyle channel, that has already seen a steady revenue growth for the last few years, now intends to grow by 30-40 per cent in the coming year.

Television Production House Documentary
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories