Television

ESPN to televise NBA games live from China in October

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/05/ESPN_0.jpg?itok=dLWyXW29

MUMBAI: The Walt Disney company is looking to enhance its presence in China through its association with the National Basketball Association (NBA) by sponsoring the first-ever NBA games to be held there in October 2004.

The games, which will be aired on its sports subsidary ESPN, are a part of Disney's overall effort to expand internationally, particularly in the Asia Pacific region.

Disney CEO Michael Eisner was quoted in an offical release as saying, "Introducing the magic of Disney to the world's most populated nation is a truly thrilling and historic undertaking. While this is an incredible opportunity for our company and our shareholders, it is also an important cultural milestone for the Chinese people, as we open the doors to entirely new worlds of fantasy, imagination and adventure."

"The combined strength of Disney, ESPN and the NBA makes for a sports-entertainment powerhouse, and we're pleased to bring them together for the first time ever in China," said Disney president and COO Bob Iger. "Both Disney and the NBA offer experiences that transcend cultural divides, which is why these exciting sporting events are the ideal platform for introducing Disney's newest theme park, Hong Kong Disneyland," Eisner added.

As part of the sponsorship, Hong Kong Disneyland will be working with the NBA on a number of marketing activities to support the event. Hong Kong Disneyland also will have an in-stadium and courtside presence at the NBA games in China, as well as on NBA.com.

In addition to the telecasts in the US, ESPN International will distribute the games to 100 countries and territories in Latin America, Africa, the Middle East, Australia and New Zealand. The official release however informed that additional international distribution is still pending.

Disney's presence in China includes television programming, film, home entertainment products, live entertainment, consumer products, publishing, Internet properties, and in 2005-06 a theme park presence.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/news.jpg?itok=U8axkKyv
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/zmat.jpg?itok=1WsUWFIY
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/GEC_most.jpg?itok=UF4nHin8
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ottv_1.jpg?itok=8U2Bt7rB
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ranjana.jpg?itok=gQ7qNPBm
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, Indiantelevision.com has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories