ESPN to televise NBA games live from China in October

MUMBAI: The Walt Disney company is looking to enhance its presence in China through its association with the National Basketball Association (NBA) by sponsoring the first-ever NBA games to be held there in October 2004.

The games, which will be aired on its sports subsidary ESPN, are a part of Disney's overall effort to expand internationally, particularly in the Asia Pacific region.

Disney CEO Michael Eisner was quoted in an offical release as saying, "Introducing the magic of Disney to the world's most populated nation is a truly thrilling and historic undertaking. While this is an incredible opportunity for our company and our shareholders, it is also an important cultural milestone for the Chinese people, as we open the doors to entirely new worlds of fantasy, imagination and adventure."

"The combined strength of Disney, ESPN and the NBA makes for a sports-entertainment powerhouse, and we're pleased to bring them together for the first time ever in China," said Disney president and COO Bob Iger. "Both Disney and the NBA offer experiences that transcend cultural divides, which is why these exciting sporting events are the ideal platform for introducing Disney's newest theme park, Hong Kong Disneyland," Eisner added.

As part of the sponsorship, Hong Kong Disneyland will be working with the NBA on a number of marketing activities to support the event. Hong Kong Disneyland also will have an in-stadium and courtside presence at the NBA games in China, as well as on

In addition to the telecasts in the US, ESPN International will distribute the games to 100 countries and territories in Latin America, Africa, the Middle East, Australia and New Zealand. The official release however informed that additional international distribution is still pending.

Disney's presence in China includes television programming, film, home entertainment products, live entertainment, consumer products, publishing, Internet properties, and in 2005-06 a theme park presence.

Latest Reads
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories