Cartoon Network, Warner Bros team up for first preschool production

MUMBAI: Cartoon Network and the Warner Bros. Television Group have plans for the preschool brigade in the US.

The two companies have announced their first major production foray into the preschool market.

The programming franchise will launch next year. It will be different from other media properties by its primary emphasis on developing, nurturing and valuing a child's sense of humor. This is an essential aspect of a happy, well-adjusted child.

All the series will be developed in collaboration with a Child Development Advisory Board and from a curriculum framework based on the importance of humour to children's healthy development.

The first series will come from Warner Bros. Animation and DC Comics. Krypto follows the adventures of Superman's faithful canine companion when he lands in Metropolis after being jettisoned as a test-pilot puppy aboard a rocket ship made by Superman's father, Jor-El. He immediately becomes friends with a lonely boy named Kevin Whitney. Armed with a wide array of superpowers, Krypto, along with Kevin, fight forces of evil that threaten the well-being of people and animals in the Metropolis.

Cartoon Network US programming and development VP Alice Cahn will supervise the development and acquisition of programming. She will work closely with Warner Bros. Animation president Sander Schwartz, who will also be a major supplier to the joint venture.

Cahn added, "On weekday mornings, we know that younger children comprise the majority of our viewers when older siblings head off to school. The significant resources and ingenuity of Warner Bros. Animation provides us a powerful partner to help build this new franchise into a joyful, meaningful experience for these young viewers.

"Research showed us that the marketplace was filled with television services pushing traditional skill-based curriculum for youngsters. However nothing specifically addressed the importance of letting kids be kids and showcasing humor to facilitate friendship, learning and self-esteem - what I'm terming 'smart fun'."

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories