Television

Alpha Marathi celebrates 5th birthday with Apla Alpha Awards

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/05/Alpha%20marathi.jpg?itok=XRAeogzL

MUMBAI: Alpha Marathi, the local language channel from the Zee stable, has unveiled Apla Alpha Awards on the occasion of completing its five years. 

Alpha Marathi, which has claimed that it runs neck and neck in terms of TRPs with Star Plus, appreciates best performers in its family with this 'triple A' awards.

The winners have been selected in true democratic way by viewers -- through physical ballot papers that were made available at all the 1,000 Playwin counters and through cable operators, through SMS and through IVRS (interactive voice recording system).

When queried if Alpha Marathi has followed a rival channel's example by initiating competition among its own shows, Alpha Marathi business head Nitin Vaidya got candid,"We have so many awards around us and none of these can claim any uniqueness. In our case what was unique was the democratic way we chose to select the winners."

The nominees even campaigned for their shows by travelling in local trains and visiting houses, interacting with the public. At the end of the day, the whole exercise turned out to be a perfectly engineered publicity campaign for Alpha Marathi.

The channel has roped in Dabur Vatika as the main sponsor for the event. Associate sponsors include P&G and Birla.

Alpha Marathi event went on to the 'extent' of replacing the artistes with the characters they played. When the awards for the best actor, best actress and the best character - male awards were announced, the winners were addressed in the names of their characters.

Says Vaidya, "When viewers remember an artist in the names of the character he/she played, it shows the success of the artiste and through this exercise we have been conveying this message."

Alpha Marathi will telecast the awards function on 14 August. The channel has instituted special prizes for those viewers who have wholeheartedly participated in the selection process and the winners will be announced in the show.

Winners of Aapla Alpha Awards 2004:

'Wadalvaat' steals the show

Best non-fiction -- Good Morning Maharashtra

Best event -- Nahshatranch Dene

Best title track -- Ghadalay Bighadalay

Best child artist -- Jui Nerurkar

Best villain -- Devran Khnadagale (Wadalvaat)

Best vamp -- Vishakha Choudhary (Wadalvaat)

Best anchor Male -- Jitendra Joshi (Campus - a fair war)

Best anchor Female -- Sampada Joglekar (Namaskar Alpha)

Best comedy show -- Hasa Chakat Phu

Best interactive show -- Aamne Saamne

Best father figure -- Abaa Choudhary (Wadalvaat)

Best mother -- Shyamal Tipre (Shreeyut Gangadhar Tipre)

Best on-screen couple -- Padmini / Shrikant (Bandhan)

Best performance in supporting role -- Salil Dixit (Avantika)

Best comedian -- Mohan Ajgaonkar (Saheb Bibi ani Mee)

Best character Male -- Saibaba (Saibaba)

Best character female -- Rama Choudhary (Wadalvaat)

Best actor -- Aba Tipre (Shreeyut Gangadhar Tipre)

Best actress -- Avantika Dixit (Avantika)

Best serial -- Wadalvaat

Best Alpha family -- Tipre family (Shreeyut Gangadhar Tipre)

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tv18.jpg?itok=98MHStsC
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/namotv.jpg?itok=zQVdESN9
EC asks NaMo TV to withhold election content prior to poll days

The scrutiny of NaMo TV has increased. According to a PTI report, the channel has been asked to not display any ‘election matter’ prior to poll days, as prescribed in the electoral law. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/discover.jpg?itok=WPu268zJ
Discovery Communications: Francesco Molinari signs exclusive global content deal with GOLFTV

GOLFTV today announced a deal with reigning Open champion Francesco Molinari to produce a range of exclusive content for the live and on-demand video streaming service.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories