Television

Alpha Marathi celebrates 5th birthday with Apla Alpha Awards

MUMBAI: Alpha Marathi, the local language channel from the Zee stable, has unveiled Apla Alpha Awards on the occasion of completing its five years. 

Alpha Marathi, which has claimed that it runs neck and neck in terms of TRPs with Star Plus, appreciates best performers in its family with this 'triple A' awards.

The winners have been selected in true democratic way by viewers -- through physical ballot papers that were made available at all the 1,000 Playwin counters and through cable operators, through SMS and through IVRS (interactive voice recording system).

When queried if Alpha Marathi has followed a rival channel's example by initiating competition among its own shows, Alpha Marathi business head Nitin Vaidya got candid,"We have so many awards around us and none of these can claim any uniqueness. In our case what was unique was the democratic way we chose to select the winners."

The nominees even campaigned for their shows by travelling in local trains and visiting houses, interacting with the public. At the end of the day, the whole exercise turned out to be a perfectly engineered publicity campaign for Alpha Marathi.

The channel has roped in Dabur Vatika as the main sponsor for the event. Associate sponsors include P&G and Birla.

Alpha Marathi event went on to the 'extent' of replacing the artistes with the characters they played. When the awards for the best actor, best actress and the best character - male awards were announced, the winners were addressed in the names of their characters.

Says Vaidya, "When viewers remember an artist in the names of the character he/she played, it shows the success of the artiste and through this exercise we have been conveying this message."

Alpha Marathi will telecast the awards function on 14 August. The channel has instituted special prizes for those viewers who have wholeheartedly participated in the selection process and the winners will be announced in the show.

Winners of Aapla Alpha Awards 2004:

'Wadalvaat' steals the show

Best non-fiction -- Good Morning Maharashtra

Best event -- Nahshatranch Dene

Best title track -- Ghadalay Bighadalay

Best child artist -- Jui Nerurkar

Best villain -- Devran Khnadagale (Wadalvaat)

Best vamp -- Vishakha Choudhary (Wadalvaat)

Best anchor Male -- Jitendra Joshi (Campus - a fair war)

Best anchor Female -- Sampada Joglekar (Namaskar Alpha)

Best comedy show -- Hasa Chakat Phu

Best interactive show -- Aamne Saamne

Best father figure -- Abaa Choudhary (Wadalvaat)

Best mother -- Shyamal Tipre (Shreeyut Gangadhar Tipre)

Best on-screen couple -- Padmini / Shrikant (Bandhan)

Best performance in supporting role -- Salil Dixit (Avantika)

Best comedian -- Mohan Ajgaonkar (Saheb Bibi ani Mee)

Best character Male -- Saibaba (Saibaba)

Best character female -- Rama Choudhary (Wadalvaat)

Best actor -- Aba Tipre (Shreeyut Gangadhar Tipre)

Best actress -- Avantika Dixit (Avantika)

Best serial -- Wadalvaat

Best Alpha family -- Tipre family (Shreeyut Gangadhar Tipre)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Crop%20SPN_1.jpg?itok=MGTVItja
SPN India supports India' Paralympian's for Rio 2016 paralympic games

As a catalyst to the cause of empowering India’s sports talent, Sony Pictures Networks India (SPN) has partnered with the GoSports Foundation to identify and support Indian para-athletes across multiple Paralympic disciplines. The support covers high performance training, travel and competition...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Untitled-1_1.jpg?itok=6E8Mzf3f
Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles

MUMBAI: Movie buffs are in for a treat as folks at Sony Pictures Network India (SPN) have come up with a premium fun hangout place for Hollywood film lovers. Called Sony Le Plex HD, the channel will be a house to not just from mainstream Hollywood movies but also acclaimed movies. With the brand...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Untitled-1.jpg?itok=RpD-T-CL
UCWeb enters into strategic partnership with Colors TV

China based mobile browser company UCWeb has launched its new version in India with a strategic partnership with Viacom18’s Hindi GEC Colors TV for exclusive content.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_35.jpg?itok=_c-EkWh1
Discovery brings new reality-drama series 'Hardcore Pawn'

Pawning is an old practice and pawn shops are a common phenomenon in the USA, where one can get quick and easy cash by pledging (loan) their personal belongings or selling their valuable items. Discovery’s new reality series HARDCORE PAWN takes viewers into the crazy and dynamic world of American...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_17.jpg?itok=vZbblkwZ
&TV's The Voice India Kids gears up for Battles

&TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1.jpg?itok=jQeeFfSA
Music genre emerges top gainer in HSM: Chrome week 33

With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/THE%20NUT%20JOB.jpg?itok=BOlV9Nj6
Discovery kids presents the tv premiere of acclaimed animation movie 'the nut job'

Discovery Kids presents the hit animated movie - THE NUT JOB,in Hindi for the time on Indian television. The movie features the adventures of the mischievous squirrel named Surlyand his mute rat partner Buddy in the fictional town of Oakton City.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Arun-Thapar.jpg?itok=JO_E_HqM
A+E Networks|TV18 appoints Arun Thapar as executive vice president & head -content

A+E Networks|TV18 has appointed Arun Thapar as Executive Vice President & Head- Content. The announcement was made today by Avinash Kaul, Managing Director, A+E Networks | TV18 and President - Strategy, Product & Alliances - Network18 to whom Arun reports.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/22/Untitled-1_3.jpg?itok=BG2kE1Ga
TV producer Colosceum's new drive

MUMBAI: Lalit Sharma has one ambition that keeps him up all night, it's the drive to take his production house Colosceum Media into new vistas. The smiling soft-spoken bearded CEO whose charge has built up its reputation as a top notch producer of non-fiction and reality shows would like to balance...

Television Production House TV Commercial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories