MUMBAI: The Indian television content landscape has grown in leaps and bounds over the past decade. The country has moved from a single Doordarshan channel environment to one where over 300 channels are being beamed from satellites.

It is with this background that the Confederation of Indian Industry (CII) has for the first time decided to create a marketplace that will year after year will offer a platform to businesses around the world to trade in content for the Indian and regional markets. Telemart will take place on 16 and 17 September in Mumbai

The market for all Indian broadcast waves has seen growth to include 42 per cent of all households within the country (85 million households). Apart from televisions, content is also being beamed into 40 per cent of the 35 million mobile phones across the country.

CII claims that Telemart has already signed up a number of high profile companies and executives as participants. The conference session for the event is also peppered with high profile executives from Blue Chip media companies from around the world.

Telemart 2004 chairman and UTV CEO Ronnie Screwvalla added, "There is no event currently that focuses on content for the Indian and sub continental markets. Considering the size that this market is now growing to, this could shape into an event that compliments and in is relative proportions of those held in Cannes".